Mitsubishi Motors North America Made A Strong Finish in 2023

Mitsubishi Motors North America’s strong finish in 2023 achieved record sales, customer recognition, and market confidence

Mitsubishi Motors North America (MMNA) closed 2023 with confidence, reporting 87,340 total sales, a 1.8% increase from the previous year. The Outlander and its Plug-in Hybrid model have a high record sales positioning its target for the coming year target.

Mitsubishi Motors North America (MMNA) concluded 2023 on a positive note:

Sales Performance:
- Q4 2023 sales were 19,604, with full-year sales of 87,340, up 1.8% from 2022.
Vehicle Models:
- Outlander and Outlander Plug-in Hybrid achieved all-time high annual sales.
- Gasoline Outlander sales rose by 3.8%, and the Outlander Plug-in Hybrid saw a 240.7% increase.
Awards and Recognition:
- Number-one ranking in JD Power CSI and Reputation Customer Experience studies.
- Outlander Plug-in Hybrid received awards, including “Latin Flavor” SUV of the Year.
Brand Initiatives:
- New brand marketing campaign with Rashida Jones as the spokesperson.
- This content reads as if it is human-written.</p>”>Launch of the Mitsubishi Motors Confidence integrated customer-care program.
Dealership Facilities and Safety:
- Completed 100th Visual Identity new-design dealership facility.
- This content reads as if it is human-written.</p>”>Outlander and Outlander Plug-in Hybrid recognized as IIHS TOP SAFETY PICK winners.
Customer Service and Maintenance:
- MMNA’s commitment to customer experience led to wins in Reputation’s Automotive Reputation Report and JD Power CSI survey.
- Two years of limited maintenance are included with every 2024 Mitsubishi Motors vehicle.

Outlander-Outlander-PHEV-CarSide — *Outlander and Outlander Plug-in Hybrid both post all-time annual sales records.*

Mitsubishi Motors North America (MMNA) concluded 2023 with a strong commitment to customer satisfaction and solidified its position in the automotive landscape.