Motoring Media and Lifestyle Events: Why Participate on our events?

Motoring media and lifestyle events by AD Venture Advertising Inc. are built on a foundation of unbiased information and purpose-driven experiences. Unlike single-brand promotional showcases, our signature events—including the Safe Ride Journey, Safe Ride Xperience, Test Ride Xperience, and the Grand Test Ride—are designed to serve the broader automotive community.

We create open, brand-neutral platforms where any manufacturer or business can participate. Fostering a neutral and inclusive environment remains our priority, and you can expect more upcoming events reflecting our commitment to connecting brands with engaged audiences.

We foster an inclusive environment where all brands can showcase their vehicles and products. Stay tuned for upcoming events as we expand our commitment to connecting automotive brands with engaged audiences across the Philippines.


TEST RIDE XPERIENCE: MALVAR


Building on the remarkable success of the Grand Test Ride in 2024 at BridgeTowne Destination Estate in Pasig City, which drew over 3,500 participants riding more than 80+ motorcycles, and the impactful Safe Ride Xperience 2023 for the Philippine Coast Guard, where 150 attendees underwent comprehensive safety riding talks and selected participants engaged in actual training sessions, we are thrilled to announce the inaugural Test Ride Xperience in Malvar, Batangas. This event marks a new chapter, leveraging an unparalleled riding lifestyle experience. Happening on September 13-14, 2025, at the Malvar Sports & Recreational Park, Malvar, Batangas.

Interested in joining?

#MalvarBatangas #MalvarPublicInformationOffice #InsideMoto #LifestyleOnWheels #MotorclydeTrainingCenter



The GRAND TEST RIDE was the Philippines’ pioneering motorcycle event dedicated to test rides and safety. This unique event is the most organized and safest, as testified by attendees. This is a chance to experience a variety of motorcycles from leading brands in real-world on-road and off-road environments. Presented by Lifestyle On Wheels and MotoTowne in partnership with RLC, RIDE ACADEMi, and MotorClyde Batangas, with top riding schools, the GRAND TEST RIDE emphasized a holistic approach to riding, promoting a #SafeRideJourney and #SafeRideXperience. Attendees also explored the latest gear, apparel, and services, connecting with industry experts and fellow enthusiasts. Held June 29-30, 2024, at Bridgetowne Destination Estate, the GRAND TEST RIDE set a new standard for motorcycle events in the Philippines.

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BRAND PARTNERS:

RIDING SCHOOL PARTNERS:

INFLUENCERS, CONTENT CREATORS, AND MEDIA PARTNERS:



SAFE RIDE EXPERIENCE


SAFE RIDE EXPERIENCE or SafeRideXperience, is a dynamic event that promotes road safety and enhances driving and riding skills. By combining education, practical experience, and community engagement, SafeRideXperience aims to empower individuals to make informed decisions and stay safe on the road.

January 2023 – Safe Ride Experience with the Philippine Coast Guard. Together with Suzuki Motor Philippines – MC Division, Suzuki Safety Authority, and aftermarket products.

#SafeRideExperience #SafeRideXperience #LifestyleOnWheels



SAFE RIDE JOURNEY


SAFE RIDE JOURNEY (#SafeRideJourney) is more than just a ride – it’s an immersive experience. This pocket event blends vehicle reviews, group rides, and MoTourism (Motoring & Tourism) into one exciting day. Influencers, vloggers, and media professionals will test ride (drive) the vehicles on a pre-planned route theme concept, exploring the destination’s culture and interacting with its people.

SAFE RIDE JOURNEY WITH AVENIS CELEBRATING WOMEN’S MONTH – APRIL 2023
SAFE RIDE JOURNEY WITH APRILIA SR – APRIL 2022

#SafeRideJourney #LifestyleOnWheels



Lifestyle On Wheels
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