Kuya Kim Whispers "Know Your Tires"

Kuya Kim Atienza Joins Forces with CST Tires to Empower Drivers with Essential Tire Knowledge Through New Campaign

Kuya Kim Atienza, the nation’s favorite encyclopedia, is also an advocate of safety riding. He now trades his set of wheels and officially partners with a tire that he trusts. The beloved TV personality together with CST Tires launch the “Know Your Tire” campaign. This is a noble quest to make Filipinos tire-savvy.

Road accidents are inevitable and play a major pain in the head when accidents happen. With this, Kuya Kim put his foot forward using his platform for good use. And what better way to do it? Kuya Kim is eager to discuss points about the vehicle’s components. Specifically, the tires that run directly on the road.

“Tires are the most important safety feature in four-wheel and two-wheel vehicles. They are the vehicles’ connection to the road and they affect safety, braking, handling, steering, and ride quality”, Kuya Kim said

CST and Kuya Kim’s partnership is like a road safety heaven. CST shares Kuya Kim’s passion for educating the public on educating the public about the importance of knowing your tires. In the same way, CST needs a credible voice to make the public aware of it.

Through the “Know Your Tire” campaign, Kuya Kim and CST Tires aim to demystify the world of tires. From explaining tire treads to deciphering those cryptic numbers on the sidewall, the duo promises to make tire talk as easy as 1-2-3.