The New Wave: TVS Motor Philippines Reinvents Your Daily Ride

Experience the New TVS Wave as Fresh Filipino Leadership and Cutting-Edge Rides Transform the Way You Travel Across the Islands.

TVS Motor Philippines is making waves in 2026, bringing a fresh, Filipino-led energy to the local riding scene. Debuting at the scenic Panglao, Bohol, the “New Wave” strategy balances rugged utility with modern style. From the heavy-duty Max 4R for the daily hustle to the eco-chic iQube electric series and the upcoming performance-driven Ronin, TVS offers a ride for every personality. With a revitalized dealer network, the brand is ensuring that every journey across our islands is smoother, smarter, and more exciting.

-Diana A | Lifestyle On Wheels

RIDING THE NEW WAVE: TVS MOTOR PHILIPPINES REBOOTS FOR 2026

OFFICIAL RELEASE: TVS Motor Philippines | PUBLISHER: ADVAI

Panglao, Bohol, March 9, 2026 — TVS Motor Philippines has officially started a new chapter. At the 2026 Dealer Conclave themed “Ride the New Wave,” the brand introduced the “New TVS Motor Philippines,” featuring a fresh leadership team, higher standards, and a bold new way of doing business.

2026 Apr 18 600 pm TVS 5 LW — *Mr. Peyman Kargar, TVS President of International Business*

2026 Apr 18 600 pm TVS 4 LW — *Mr. Madhu Singh, TVS Vice President of Product Management, EV, and Commercial Mobility Business*

NEW LOCAL LEADERSHIP, GLOBAL SUPPORT

The New TVS is led by a new team of Filipino leaders who bring deep local expertise to the brand. This move connects International Business (IB) resources directly to local operations, making the brand more agile.

2026 Apr 18 600 pm TVS 2 LW — *Mr. James Chan, TVS Senior Vice President, Head of ASEAN, MS-1*

2026 Apr 18 600 pm TVS 3 LW — *Mr. Jude Camus, TVS Regional Business Head*

During the event, Mr. Peyman Kargar, President of International Business, backed this new direction to ensure the Philippines aligns with the brand’s highest global standards. He was joined by Mr. Madhu Singh, VP of Product Management, who shared the global strategy for product segmentation, and Mr. James Chan, SVP and Head of ASEAN, who discussed his “Pinoy Journey” to reset, restart, and rebuild the brand’s local presence. Mr. Jude Camus, Regional Business Head, also detailed the new organizational structure designed for faster growth and better dealer support.

NATIONWIDE STRENGTH

The New TVS vision is powered by a dedicated network of 14 key dealers who attended the event from across the country. This unified team is committed to a “New Wave” of service, ensuring that every showroom provides a better experience for Filipino customers.

PRODUCT LINEUP SUMMARY

2026 Apr 16 600 pm TVS 7 TNPH — *TVS Apache RTR 310*

2026 Apr 16 600 pm TVS 6 TNPH — *TVS Apache RR 310*

2026 Apr 16 600 pm TVS 8 TNPH — *TVS Ronin*

The New TVS wave brings a summary of modern transport for 2026:

Business: The trusted TVS King+ Series (three-wheelers) and the heavy-duty TVS Max 4R for reliable daily work.

Electric: The smooth and eco-friendly TVS iQube S and TVS iQube 2.2, leading the shift to green energy.

Premium: The high-performance TVS Apache and the modern-retro TVS Ronin (Preparing to debut on Philippine roads).

AVAILABILITY

The new TVS King Duramax+, TVS King Deluxe+, TVS Max 4R, and the TVS iQube series will be available at TVS 3S shops and authorized dealers nationwide starting soon. The Apache and Ronin series will be part of a future market release.

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