Royal Enfield’s Meteor 350, Himalayan, Continental GT 650 and Interceptor 650 are now on Lazada in addition to its physical stores.
Royal Enfield announced the launch of its exclusive online Flagship store in the Philippines on Lazada. The all-new Meteor 350, Himalayan, Continental GT 650, and Interceptor 650 are now available on Lazada. This collaboration effort strengthens the brands’ message to further enhance motorcycling experience. Moreover, it will allow loyalists and aspirants to express themselves with the brand.
LAZADA E-COMMERCE PLATFORM
Lazada is the number one e-commerce platform that covers six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Any lifestyle needs of consumers can be found on this platform.
“Philippines is one of the important markets for Royal Enfield in the Asia Pacific region. We have continued to strengthen our presence and offerings here be it motorcycles, network expansion, Apparel or Genuine motorcycle accessories. The introduction of this exclusive flagship store on Lazada is yet another testament of our intent to offer the best in motorcycling to our customers across the Philippines. Royal Enfield motorcycles are highly accessible, evocative and differentiated. It has been Royal Enfield’s imperative in introducing new channels and platforms that fit our customers’ lifestyles and further increase accessibility to generate brand awareness and deliver a seamless purchase experience.” – Vimal Sumbly, Head – International Business – APAC, Royal Enfield
ROYAL ENFIELD
The dynamic synergies with Royal Enfield and Lazada additionally showcase that the global leader in the mid-size motorcycle brand is ready to embrace the e-commerce world. In addition, it will further deliver a great shopping experience owning a Royal Enfield motorcycle.
“We are extremely delighted to be a part of the Lazada platform in the Philippines. This gives the motorcycle enthusiasts one more channel to book a Royal Enfield motorcycle in our island country. As a digital first brand, our presence on the platform will strengthen our accessibility. As the official Distributor, all transactions will be managed by us in the market.” – Jimmy D.L.Barinaga, President, CEO, Hardcore Brothers Custom Motorcycles, Inc – official Distributor of Royal Enfield in the Philippines
“As part of our commitment to elevate the online shopping experience for Filipinos, we are really excited about partnering with Royal Enfield, whose brand has spun over a 120-year legacy and offers products reflecting the heritage and are also contemporary. Lazada’s continuous growth into product categories such as motorcycles is also a reflection of our commitment to improving our offerings to suit the needs of our growing consumer base, including loyal enthusiasts of Royal Enfield’s timeless products.” – Mr. Carlos Barrera, Chief Operating Officer at Lazada Philippines
Above all, continue to follow ROYAL ENFIELD’s expansion at Lifestyle On Wheels on Facebook and Instagram. As well as, watch it on our Youtube Channel and on broadcast TV Pinoy Xtreme Channel. Read more stories on our website.
ARTICLE: ALEX A SOURCE: ROYAL ENFIELD PHILIPPINES PRODUCTION: J AD MEDIA
