LIFESTYLE ON WHEELS – Motorsiklo News
Royal Enfield has been consistently focusing on widening its market share in the international scene and continues to mark engaging ing for the enthusiast. An experience that will bring forth non-two-wheelers and owners to be part of the experience. They have broadened their line of products that ensure to capture their target.
The introduction of the Interceptor 650 and the Himalayan paved the way for the Royal Enfield brand to grow and strengthen in the International Market. It builds awareness and aspiration for aspiring new owners of the Royal Enfield motorcycles.
This efforts made Royal Enfield Dominates UK in sale, presence, and value.
- The Royal Enfield Interceptor 650 is the best selling motorcycle in the UK for June 2020 (in the more than 125cc category)
- The Interceptor 650 is the highest-selling motorcycle in the UK in the middleweight segment for the last one year (250cc – 750cc; June 2019 to June 2020)
- The Royal Enfield Himalayan is among the Top 5 highest selling motorcycles in the UK in the middleweight segment for the last one year (June 2019 to June 2020)
“The Interceptor 650 marked the beginning of a new chapter and was the first truly global motorcycle from Royal Enfield… Himalayan have brought in a lot of first time buyers into Royal Enfield and we believe these motorcycles have a strong potential to grow our international markets.”
– Vinod K. Dasari, CEO Royal Enfield
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Article: Alex A. Source: Royal Enfield Philippines Production: J AD Media
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