Royal Enfield Custom Program

What Is the Royal Enfield Custom Program?


Amongst motorcycle enthusiasts, customisation is a cult that is growing and finding new takers globally today. Motorcycle customisation has emerged as the most popular means in which self-expression is embodied and manifested by passionate motorcyclists. For motorcycle customisers globally, Royal Enfield’s motorcycles have always been the perfect canvas for customisation and self-expression. Royal Enfield’s simple yet evocative design language allows the motorcycles to lend themselves beautifully to customisation, enabling riders to truly fashion their machines as an extension of their own persona. 

To inspire and facilitate creativity in the global motorcycling community and to demonstrate the capability of its motorcycles, Royal Enfield began the Custom Program in 2016. The initiative started out with a few in-house builds at the Royal Enfield’s Technology Centre at Bruntingthorpe, UK in the form of Mo Powa & Dirty Duck (that took the global motorcycle community by storm) and has quickly developed into what the Royal Enfield Custom Program is today. The Royal Enfield Custom Program team aims to create a narrative between man & machine while showcasing the prowess of the motorcycle platforms to the global motorcycling community.  In the last four years, the Royal Enfield Custom Program has collaborated with well-known custom builders in India, South East Asia and Australia, Europe, and the Americas and has completed building over 30 custom motorcycles.

Building a custom motorcycle like most art forms is not only an expression of one’s creative talent but their relationship with the motorcycles and Royal Enfield Custom Program will continue to collaborate with all enthusiasts who don’t mind getting some grease under their nails.

Bonneville Salt Track Racer

Unveiled: Bonneville Salt Flats, Utah, USA, 2017 

Base: Continental GT 650

Builder: Factory Build

Concept: In 2017, Royal Enfield sought to highlight the game-changing capability of their all-new 650 Twin engine and teamed up with S&S Cycle, Harris Performance, and rider Cayla Rivas to see what exciting and new things could really come with the new motorcycle platform. With the Bonneville Salt Flats Custom, Royal Enfield not only shattered the FIM record for twin-cylinder, naturally aspirated motorcycles from 600-750cc at the iconic Bonneville Salt Flats in Utah, USA but set new benchmarks with a record high at 157.053 Mph.

SG 411

Unveiled: IMOS, Jakarta, Indonesia, 2018

Base: Himalayan

Builder: Smoked Garage – Indonesia

Concept: The ‘Future Street Tracker’ is based on a Himalayan that highlights the versatility, capability, durability of the motorcycle, and gives it an extremely futuristic makeover. With custom work being carried out on every part of the motorcycles except the engine the SG 411 gives one a glimpse into the future of motorcycles. 

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