Gumande Tires finishes its 21-day, six-city Visayas tour, bringing stunt shows, dealer training, and community vibes to Visayas
VISAYAS, Philippines — 21 days on the road, countless ferry rides, and hundreds of kilometers along coastal highways come down to this. After winding through Tacloban, Ormoc, Cebu, Bais, Bacolod, and Iloilo, the team wrapped up a massive trip spent connecting directly with the people who live life on two wheels. Instead of just passing through, they set up shop in local communities—holding hands-on tire sessions, hanging out at local bike joints, and getting to know the local riding scenes.
The main event landed right at Makina Moto Expo Cebu 2026. The floor was buzzing from the moment doors opened—the kind of crowd where you could just stand around, talk shop, and share road stories with everyone from daily delivery riders to weekend tourers.
From the expo floor in Cebu to the streets of Bais, Bacolod, and Iloilo, the rollout was all about giving back to the community. While the Traction Masters Stunt Team and brand ambassadors drew crowds with high-energy performances, the team worked behind the scenes with key regional shop partners like RMD Ventures, GearOne Motorcycle Parts, and GYS Motorcycle Parts to make quality tires easier to find across the islands.
More than just putting miles on the clock, the 21-day trip gave the team a real look at what local riders need out on the road:
- Tacloban & Ormoc: Practical riders who want maximum mileage out of every hard-earned peso.
- Cebu: Everyday commuters hunting for top-tier tire reliability without getting hit by crazy premium prices.
- Bais, Bacolod, & Iloilo: Fast-growing riding hubs looking for smooth, dependable tires built for daily runs and provincial highways.
Local rider communities actively showed up at every single stop (and not just the big Cebu expo).
| City Leg | Community Groups & Attendee Base | Key Activation Highlight | Local Partner / Venue |
| Tacloban | Daily commuters, delivery riders, and local provincial tourers | Product safety demo & tire longevity challenge | Pan-Philippine Highway Hub / Local Shop Activation |
| Ormoc | Budget-conscious daily riders and local transport groups | Free tire check-ups and maintenance tips | Ormoc City Plaza & Partner Shops |
| Cebu | Metro commuters, weekend clubs, and expo visitors | Live stunt shows by Traction Masters & booth meetup | IEC Convention Center (Makina Moto Expo 2026) |
| Bais | Agri-commuters and rough-road riders | Durability testing talks & practical gear giveback | Bais City Center & Local Dealers |
| Bacolod | City commuters and local motorcycle club chapters | Meet-and-greet with brand ambassadors & tire care Q&A | Bacolod City Center / GearOne Partner Hub |
| Iloilo | Daily urban riders and provincial highway cruisers | Hands-on tire workshops & dealer raffles | Iloilo City Center / GYS Partner Hub |
By showing up in person, getting a feel for what local riders genuinely look for, and backing its regional dealers every step of the way, Gumande is doing a lot more than pushing product—it’s helping build a safer, smoother, and much more dependable traffic network in the Visayas.
Join Lifestyle On Wheels with Gumande Tires Philippines for exclusive offers and updates #OnWheels and #InLifestyle.
