Honda Celebrates Five Decades of Joyful Journeys

Honda Paints the Town Red in the South And Ready to Roar: Honda Riders Convention Returns Celebrating A Decade of Joyful Journeys

On October 28, 2023, Honda Philippines, Inc. (HPI) hosted the Honda Riders Convention 2023 at The Tent in Las Pinas City, Philippines, with the theme “Five Decades of Joyful Journey Together.” The event marked the company’s 50th anniversary in the Philippines and served as a grand celebration of the enduring partnership between Honda and its loyal customers.

A Gathering of Honda Enthusiasts

More than 2,000 Honda Riders from all corners of Luzon converged for this momentous occasion, creating a vibrant atmosphere of camaraderie and shared passion. The day was filled with a diverse range of activities tailored to the interests and preferences of Honda riders. A 3-on-3 basketball game was held, aligning with HPI’s sponsorship with the Philippine Basketball Association (PBA), showcasing the competitive spirit of Honda riders.

The Honda Motorshow served as a hub for riders to explore the latest Honda motorcycle models, including the much-anticipated All-New BeAT. This new motorcycle model garnered significant attention for its stunning colors, stand-out design, and an array of features that cater to both everyday commuting and weekend adventures.

Test Rides and Interactions with Honda Executives

The excitement reached new heights with the Test Ride activity, where riders had the opportunity to experience the thrill of riding Honda Big Bikes firsthand. The activity took place under the guidance of Honda’s Management Team, led by HPI’s new President, Ms. Sayaka Arai. This unique opportunity allowed riders to interact with Honda executives and gain insights into the company’s commitment to innovation and rider satisfaction.

In addition to the Test Ride, riders had the chance to meet and greet other Honda Executives, including Mr. Jomel Jerezo, Vice President for MC Office, SCM Division and Spare Parts; Mr. Kohei Yamamoto, Executive Vice President for Manufacturing; and Mr. Raymund Cristobal, National Sales Manager. These interactions provided riders with a personal connection to Honda’s leadership team and reinforced the company’s dedication to its customers.

Celebrating Honda’s Legacy and Commitment

Throughout the event, Honda took the opportunity to honor its 50-year legacy in the Philippines and express its gratitude to its loyal customers. HPI President Ms. Sayaka Arai emphasized Honda’s unwavering dedication to providing mobility and comfort for the Filipino people for five decades. She highlighted Honda’s role in countless journeys and expressed appreciation for the adventures, dreams, and aspirations that have been realized on the back of Honda’s legendary bikes.

A Community of Honda Riders

The Honda Riders Convention 2023 transcended the boundaries of a mere event, transforming into a celebration of the strong community of Honda Riders in the Philippines. The convention served as a testament to the shared love for the road, the passion for two-wheeled freedom, and the unwavering loyalty that binds Honda Riders together.

Honda’s Continued Commitment to Riders

As the Honda Riders Convention 2023 drew to a close, Honda reaffirmed its unwavering commitment to providing its riders with the best possible experience. The company pledged to continue innovating and developing new motorcycles that meet the evolving needs of riders around the world. Honda expressed confidence that its motorcycles will continue to play an integral role in countless journeys for many years to come.

Overall, the Honda Riders Convention 2023 marked a significant milestone in Honda’s history, celebrating five decades of joy and partnership with its Filipino customers. As Honda embarks on the next chapter of its journey, it remains committed to providing riders with exceptional experiences.