CHASING HORIZONS: THE ULTIMATE RIDER HUB LANDS ON EDSA

BMW Motorrad opens its largest lifestyle flagship on EDSA, featuring premium gear, a cozy fireplace lounge, and an advanced 16-bay service hub.

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–  Alex A – Lifestyle On Wheels

Stepping inside, riders are immediately greeted by BMW Motorrad’s latest international corporate identity. It feels less like a showroom and more like a high-end clubhouse. For the two-wheeled community, this premium feel is also the first. The interior boasts a curated showcase of the latest BMW motorcycles. It is framed by dedicated sections for authentic parts, precision riding gear, and apparel. The true heartbeat of the facility is the central fireplace lighting element. This cozy, lounge-like social space is intentionally designed for riders to gather. Swapping stories and talks in the shop is expected to be on a regular vibe. For those taking delivery of a new machine, beautifully appointed, comfortable handover areas ensure that joining the BMW Motorrad family feels like a celebration.

But this flagship is as much about peak performance as it is about style. The site features a cutting-edge service center to keep your rides running flawlessly. It launches with five fully equipped, high-performance work bays. The plans to activate three more by the third quarter of 2026 are on the way. Looking ahead, the facility is engineered to scale up to 16 total bays. This is to meet the demands of a fast-growing community. The service bay facility has specialized diagnostic tools and is staffed by expert technicians. With this, RSA Motorrad EDSA ensures that whether you are shopping for a new helmet, customizing your adventure bike, or dropping in for a tune-up, the experience remains effortlessly premium.

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SMC Asia Car Distributors Corporation Opens New Motorrad Facility Along EDSA

Sales, Service, Parts, and Gear along Metro Manila’s busiest road.

Manila, Philippines. SMC Asia Car Distributors Corp., the official importer and distributor of BMW vehicles and motorcycles in the Philippines, proudly announces the grand opening of RSA Motorrad EDSA, a new premium dealership facility at 1 69 Epifanio De Los Santos Ave., Wack -Wack, Mandaluyong City. Located on Metro Manila’s most important avenues, this new facility offers the full BMW Motorrad experience.

Featuring the latest BMW Motorrad corporate identity, this new showroom houses the latest BMW motorcycles, alongside dedicated parts, gear, and lifestyle item sections, making this the largest standalone Motorrad facility in Metro Manila. Personal yet premium – covering all touchpoints. From the new lounge -like customer areas with dedicated personnel to attend to any client needs or questions, to the latest motorcycles on display, our customers can expect a new yet familiar look and feel. A new centrally located fireplace lighting element projects a welcoming, cozy feel and is strategically located to allow visitors to gather around it and socialize. Dedicated handover areas to welcome clients to the BMW Motorrad family are also equipped with seating areas for a comfortable turnover experience.

Hit the ground running. To ensure absolute operational excellence from day one, we are launching with 5 fully -equipped, high -performance work bays upon opening. By Q3 of 2026, 3 more of these high-performance work bays will be activated to scale to demand. This will be augmented with future -ready plans, together with provisions for 16 total workdays to ensure that we meet the needs of the growing community of BMW riders and increase the efficiency and turnaround of serviced units. Naturally, this new facility offers the latest tools and diagnostic equipment and highly trained technicians to keep client motorcycles in top shape and adhere to the highest standards of workmanship.

“We are excited to reach even more customers with our newest Motorrad facility,” says Jacob Ang, President of SMC Asia Car Distributors Corp. “We are committed to ensuring our position as the number one premium motorcycle brand in the country .”