Bosch’s transformative move to rebrand its automotive aftermarket division as “Bosch Mobility Aftermarket” signifies a strategic commitment
Bosch is moving forward with a new era of automotive aftermarket services. Its business unit, Bosch Automotive Aftermarket, realigns into “Bosch Mobility Aftermarket,” effective January 1, 2024. This further put Bosch’s commitment forward to shaping the future of mobility. Additionally, It’s the company’s adaptive response to market change and needs.
Key Aspects
Comprehensive Mobility Strategy
“Bosch Mobility Aftermarket” signifies a holistic understanding of mobility, aiming to collaborate with partners and customers to leverage opportunities emerging from industry changes.
Leading Partner for Vehicle Maintenance
The core focus is on becoming the industry’s preferred partner for vehicle maintenance and repair throughout the vehicle’s lifetime. Bosch aims to lead the way in the new era of “Mobility Aftermarket.”
Adapting to Industry Evolution
The realignment reflects Bosch’s proactive stance in adapting to technological advancements. The changing consumer expectations, and positioning itself put the brand at the forefront of industry developments.
Bosch, a global technology and services leader, aims to create thrilling mobility solutions. It focuses on developing safer and sustainable products and services to meet evolving consumer needs. Bosch’s worldwide network and innovative approach contribute to its diverse strengths, driving future growth.

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STORY: ALEX A SOURCE: BOSCH MOBILITY AFTERMARKET PRODUCTION: LIFESTYLE ON WHEELS
