American Honda's Record-Breaking 2023 Sales Performance

American Honda seals 2023 sales momentum with strong December, annual sales up over 30%

Published on January 4, 2024, American Honda concluded 2023 on a high note. Achieving record-breaking sales and setting the stage for an exciting 2024. Look at this remarkable record.

Sales Growth – Overall

Records 1.3 million units of total sales with a 33% increase as compared to last year.
Both Honda and Acura brands contributed significantly, with Honda up 31.9% and Acura experiencing an impressive 42.4% growth.

Honda:

The Honda CRV sales reach 361,457 units.
Honda’s electrified models, including CR-V and Accord hybrids, set an all-time sales record, constituting over 25% of total Honda brand sales.
The Ridgeline made an all-time best annual sales performance with 52,001 units sold.

Acura:

Acura’s Integra led the luxury gateway segment with December sales of 32,090 units.
The SUV lineup, including the MDX and RDX, contributed significantly, reaching nearly 100,000 units in total for 2023.

Looking Forward

Mamadou Diallo, Senior Vice President of Auto Sales, expressed confidence in continuing the momentum into 2024. With upcoming launches like the Acura ZDX, Honda Prologue, and Civic hybrid, coupled with strong inventory levels, American Honda is poised for further success.

Accolades and Model Enhancements

Honda secured the #1 mainstream brand position for the third consecutive year in ALG’s top retained value list.
Model enhancements for 2024 include a new TrailSport trim for the Ridgeline and improved features for the TLX.

Congratulations on American Honda’s outstanding performance in 2023. It sets the stage for an exciting year ahead. As they embrace new models and innovations, the company remains a force to be reckoned with in the automotive industry.