Yamaha celebrates its 70 years from a musical instrument to a world-class motorcycle global giant.
It’s incredible to look back 70 years and see how Yamaha Motor Co., Ltd. came to be! Did you know this global powerhouse, founded on July 1, 1955, started as a musical instrument manufacturer? Nippon Gakki was already a leading name in music. Its president, Genichi Kawakami, decided to venture into motorcycles. Now known as Yamaha Corporation.
Why the sudden shift? Kawakami believed in seeking new opportunities, especially when business was good. Plus, during WWII, Nippon Gakki made aircraft propellers, so they had the machining tools ready for peacetime use! Despite being a “latecomer” to Japan’s already bustling motorcycle market (with 180 manufacturers!), Kawakami aimed for world-class standards, not just domestic success.
Their first bike, the 125cc YA-1, was a stunner. It was nicknamed “Akatombo” (red dragonfly) for its unique maroon and ivory colors. These colors were a stark contrast to the utilitarian bikes of the time. The YA-1 quickly made a name for Yamaha Motor. It dominated races and became a hit. Despite its hefty price tag, it is inspiring to see a vision take shape. With a little courage and dedication to excellence, a musical instrument maker transformed into a global motor giant!
Here’s a timeline of Yamaha Motor’s beginnings:
- 1887: Nippon Gakki (today’s Yamaha Corporation), a musical instrument manufacturer, gets started in the industry.
- 1897: Nippon Gakki Co., Ltd. is officially founded.
- During WWII, Nippon Gakki produced wooden and metal propellers for aircraft.
- Post WWII: Machining equipment used for propeller production is confiscated by the Occupation Forces and left dormant.
- Early 1950s (before 1955): Nippon Gakki’s fourth president, Genichi Kawakami, researches and considers new business opportunities. He chooses motorcycles partly to utilize dormant machining tools. He also anticipates growing demand due to changes in Japan’s vehicle licensing system. Development of a motorcycle model is undertaken in secret.
- January 1955: The 125cc YA-1 motorcycle is officially released.
- July 1, 1955: Yamaha Motor Co., Ltd. is founded by spinning off the motorcycle divisions from Nippon Gakki, creating a new, independent company. This year marks its 70th anniversary.
- July 10, 1955 (9 days after founding): The YA-1 dominates the top places in the 3rd Mt. Fuji Ascent Race, quickly spreading the company’s and product’s name across Japan.
- 1955 (Birth Year): Yamaha Motor dominates top spots in Japan’s biggest races.
- Over three years of production (from 1955): The YA-1 sells a total of 11,000 units.
- October 12 (Annual): Yamaha Day, commemorating the founding date of Yamaha Corporation.
- July 1 (Annual): Yamaha Day, commemorating the founding date of Yamaha Motor.
- June 25, 2025: The date this article about Yamaha Motor’s 70th anniversary was published.
- Today (as of the article’s writing, 2025): Yamaha Motor has grown from less than 100 employees. It now has over 54,000 employees and operates in more than 180 countries and territories.
It’s fascinating how Yamaha’s global journey mirrors its humble beginnings in Japan! Here’s a look at Yamaha Motor’s presence in the Philippines:
- 1962: Yamaha Motor first entered the Philippines market, starting with motorcycle sales through a distribution agreement with Norkis Trading Co., Inc. Then, Norkis has assembled and distributed Yamaha motorcycles in the country.
- May 2007: Yamaha Motor Philippines, Inc. (YMPH) is established as a 100% wholly-owned subsidiary of Yamaha Motor Co., Ltd.
- September 2007: YMPH takes responsibility for the final assembly of 105cc-135cc motorcycles at an assembly plant in Laguna Industrial Park. It begins domestic sales through dealers.
- Early 2009: A new motorcycle production plant in Lima Industrial Park, Lipa City, Batangas, targets operational startup.
- May 2019: Yamaha Motor Co., Ltd. announces plans to increase YMPH’s annual motorcycle production capacity from 400,000 to 800,000 units. By building a new plant on the same site in Batangas, the company aimed for a long-term goal. The goal was to sell 1 million units in the Philippines, including imported units.
- July 2020: The new plant in Batangas is scheduled to begin operation.
- 2014: Yamaha Motor Philippines launches its new brand slogan: “Revs Your Heart.”
- 2014: Yamaha Motor Philippines achieves three Guinness World Records titles. They hold the record for the largest parade of Yamaha motorcycles. They also achieved the most engines started simultaneously. Additionally, they hold the title for the most motorcycle horns sounded.
- 2015: YMPH introduces its big bike segment in the Philippines.
- December 2016: YMPH celebrates the production of its 1 millionth unit. This milestone was reached with a Yamaha Mio i 125 manufactured at its factory in Lima, Batangas.
- July 13, 2024: Yamaha Motor Philippines, with over 3,300 Yamaha Club members, successfully reclaims two Guinness World Records™ titles. They achieved the largest motorcycle parade formation, exceeding their 2014 record. They also broke the previous record for the most engines started simultaneously.
- Current Day (as of July 4, 2025): The motorcycle market in the Philippines continues to show an upward trend. Yamaha is a significant player. It continuously engages with its strong rider community.
Sources: Yamaha Motor Co., Ltd. | Yamaha Motor Corporation (global.yamaha-motor.com)
Here’s to Yamaha, a true testament to vision and innovation! Congratulations on 70 incredible years of transforming from a musical instrument pioneer into a global motorcycle powerhouse. Your dedication to world-class standards has shaped the industry. Your continuous pursuit of excellence has enriched countless lives. Thank you for keeping us enjoying our lifestyle on wheels!
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