Yamaha Motor Accelerates Marine Electrification with Torqeedo Acquisition

In a strategic move, Yamaha Motor Co., Ltd. has acquired Torqeedo, a leading German electric marine propulsion manufacturer. The acquisition aligns with Yamaha Motor’s Marine CASE Strategy, focusing on strengthening its position in the electric field and achieving carbon neutrality in the marine industry.

Key Points

Torqeedo’s Expertise: Torqeedo is renowned for its electric outboard and inboard motors, batteries, and accessories, particularly successful in the growing European market for small electric motors.
Strategic Alignment: Yamaha Motor’s acquisition aims to enhance its development capabilities, fast-track the establishment of a small electric propulsion lineup, and contribute to mid-range electric outboard motor development.
Synergies and Innovation: The collaboration leverages Torqeedo’s assets and Yamaha Motor’s technical expertise, creating synergies for innovative solutions in the electric boat propulsion market.
Long-Term Vision: Yamaha Motor’s overarching goal is to deliver high-value products and services, contributing to a reliable and enriching marine experience in line with its Marine Long-Term Vision.

Yamaha Motor’s acquisition of Torqeedo underscores its commitment to environmental sustainability and leadership in the electric boat propulsion market, aligning with the growing demand for innovative and eco-friendly marine solutions.