Toyota sees effectiveness of wrap advertisement on fleet vehicles

Toyota Starts Demonstration Project of Data-Measuring Vehicle Advertising Business for Company Vehicles in the Philippines.

On the 17th day of May, 2022, Toyota Mobility Solutions Philippines Corporation (TMSPH) launched a demonstration project of a mobility service. This is to optimize advertising revenues by specifically measuring the effectiveness of wrap advertisements of fleet vehicles. It will be measured based on vehicle location information using the GPS data sent from mobile APP. This demonstration project will be led by TMSPH, with the cooperation of Flare Inc. (Flare).

Flare Inc. (Flare)

Flare, Inc. is a company that develops and operates mobility-related businesses such as wrap advertising. It serves companies such as Toyota Financial Services Philippines Corporation (TFSPH), Toyota’s automobile sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co., Ltd. (TDEM), Toyota’s regional office in Asia. The project will be promoted using ten fleet vehicles throughout Metro Manila, Laguna, and other bordering cities for six months. During the demonstration, TMSPH will serve as an advertiser by promoting TFSPH’s KINTO One full-service lease product.

ToyotaWrapAdvertisement-02_LifestyleOnWheels

Advertising Effectiveness

Unlike outdoor advertising in fixed locations, such as billboards, the demonstration project enables us to collect a broad range of data. Including knowledge relating to advertising effectiveness by using cars that move in wide areas for advertising. We can also measure advertising effectiveness more accurately by using and checking GPS-based vehicle position. Information sent from drivers’ smartphones and real-time traffic data is collected at each location. This is the utilized process instead of using data obtained from a periodic traffic census.

Advertising Rates Optimization

The optimization of advertising rates is based on detailed advertising effectiveness. We aim to offer more reasonable and satisfactory mobility advertising services. Not only advertisers who desire to maximize cost efficiency. But also corporate customers who want to reduce costs for owning and using cars by receiving advertising revenue. In the future, it could be considered that the advertising area and time is optimized to meet advertisers’ individual needs.

Flexibility of Advertising Campaigns

For instance, an intensive allocation of advertising vehicles in specific areas during a sale. The project also has the potential of creating a variety of new mobility businesses. Including flexible and meticulous advertising campaigns using digital advertising vehicles. And also, operational management of fleet vehicles through an effective use of apps and GPS.

Cristina Arevalo, TMSPH President

“We are always excited to try new technologies, and Flare has given us the opportunity to do so. We are looking forward to working closely with Flare in testing their system and application to improve our internal marketing studies.”