Suzuki Philippines Levels Up the Motorist Experience with Upgraded Showrooms, Modern 3S Facilities, and EV Charging Across the Country
Suzuki Philippines is taking the driver experience further across the country! Between July and September 2026, trusted dealer partners are leveling up with new, modern 3S facilities, refreshed showrooms, and strategic relocations in Cagayan, Tuguegarao, Tacloban, Iloilo, Cebu, and Pasay City. Iloilo is even getting an e VITARA charging station to power up future electric drives. It’s all about bringing sleek spaces, top-tier service, and a warmer welcome closer to everyday Filipino motorists and car lovers.
– Dyan Cruise | Lifestyle On Wheels
Moving Forward. Going Further.
Dealer Confidence Fuels Suzuki Philippines’ Network Expansion
OFFICIAL RELEASE: Suzuki Auto Philippines. | PUBLISHER: ADVAI
Suzuki Philippines continues to move forward and go further alongside its trusted dealer partners as it marks a series of dealership milestones across the country from July to September 2026. Through the groundbreaking of a new dealership, alongside dealership relocations, relaunches, renovations, and facility upgrades, Suzuki and its dealer partners reaffirm their shared commitment to expanding the brand’s nationwide presence and delivering an even better ownership experience for Filipino customers.
At a time when many businesses are taking a measured approach to expansion, Suzuki’s dealer partners continue to invest in the brand, demonstrating their confidence in Suzuki Philippines and its long-term direction. These projects reflect not only the continued growth of Suzuki’s nationwide network but also the enduring partnerships that have been built over the years between Suzuki Philippines and its dealer groups.
Leading the expansion is Elite North Autocars, Inc., headed by Dealer Principal Mr. Alejandrino Alexis P. San Juan, as the dealer group strengthens Suzuki’s presence in Cagayan Valley through two significant milestones on July 23, 2026. The first is the groundbreaking of Suzuki Auto Iguig, a new full 3S (Sales, Service, and Spare Parts) dealership strategically located along the National Highway in Barangay Sta. Teresa, Iguig, Cagayan. Once completed, the facility will become the fourth Suzuki dealership under Elite North Autocars, further reinforcing the group’s commitment to expanding Suzuki’s reach in Northern Luzon.
On the same day, Elite North Autocars will also mark the relocation of Suzuki Auto Tuguegarao to its new 3S Satellite (3SS) facility along Cagayan Valley Road in Tuguegarao City. Having commenced operations in March 2025, the dealership now moves to a more accessible and prominent location with a larger showroom, providing customers with an improved dealership experience while strengthening Suzuki’s presence in the province.
In the Visayas, Sakura Autoworld, Inc., under the leadership of Dealer Principal Mr. Jose Daniel R. Borromeo, continues to strengthen Suzuki’s presence through two major dealership developments. On August 5, 2026, Suzuki Auto Tacloban will officially relaunch at its new standalone 3S facility in Abucay, Tacloban City. The relocated dealership features upgraded sales and aftersales areas, including an expanded workshop designed to provide faster and more efficient customer service.
This will be followed on August 7, 2026 by the relaunch of Suzuki Auto Iloilo, where extensive renovation and expansion works have enhanced the dealership’s showroom and further distinguished its sales and aftersales operations. The facility will also feature an e VITARA charging station, supporting Suzuki’s preparations for the introduction of its future electrified vehicle lineup and demonstrating the dealer group’s readiness for the next generation of mobility.
Also taking place on August 7, 2026, Cebu Autocentrale Corporation, under the leadership of Dealer Principal Mr. Brian L. Chua, continues to invest in enhancing Suzuki’s brand image through the relaunch of Suzuki Auto SM Consolacion. Operating since 2017, the dealership has undergone a comprehensive renovation featuring updated corporate identity signages and facility improvements designed to provide customers with a more modern and welcoming showroom experience while reinforcing Suzuki’s visual identity in the region. The relaunch will also feature a customer-focused activity to celebrate the dealership’s refreshed facility and engage the local Suzuki community.
Meanwhile, Wheels, Inc., led by Dealer Principal Mr. Ramon T. Goh, is set to reopen Suzuki Auto Manila Bay in September 2026 following its relocation to a new facility in Pasay City. Originally established in 2006, the dealership has been relocated to a more strategic location that offers improved accessibility, enhanced customer safety, and more convenient parking, creating a refreshed dealership environment that better serves customers in Metro Manila.
Collectively, these developments highlight the continued confidence of Suzuki Philippines’ dealer partners in the brand and their shared commitment to investing in facilities that meet the evolving needs of customers while strengthening Suzuki’s nationwide presence.
Norihide Takei, Director and General Manager for the Automobile Division of Suzuki Philippines Incorporated, expressed his gratitude to the company’s dealer partners for their continued trust and commitment.
“The continued investments of our dealer partners reflect the strong trust and confidence they have placed in Suzuki Philippines and in the future of our brand. We are sincerely grateful to Elite North Autocars, Cebu Autocentrale Corporation, Wheels, Inc., Sakura Autoworld, Inc., and all our dealer partners for their unwavering support and commitment to growing with us.”
“Each new dealership, relocation, renovation, and facility enhancement represents more than an investment in infrastructure—it is a shared commitment to providing a better ownership experience for our customers and bringing Suzuki closer to more Filipino communities. We congratulate our dealer partners on these important milestones and look forward to achieving even greater success together as we continue to strengthen our network across the country.“
The continued investments made by Suzuki Philippines’ dealer partners stand as a testament to the strength of the company’s partnerships and the confidence they share in the brand’s future. Together with its dealer network, Suzuki Philippines remains committed to expanding its nationwide presence, enhancing the customer experience, and delivering quality mobility solutions to more Filipinos for years to come.
For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on X at https://x.com/SuzukiAutoPH and Instagram at @suzukiautoph.
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