Suzuki Electrifies the 10th PIMS with All-New e VITARA, Blending a Bold “Metal Beast” Design with Sustainable 475km EV Range!
Suzuki is officially plugging into the electric future, and they just dropped a bombshell at PIMS! The all-new e VITARA has arrived as the brand’s first-ever global EV, flaunting a rugged “Metal Beast” aesthetic and a premium digital cockpit. Built on the advanced HEARTECT-e platform, this eco-friendly SUV cranks out 174ps and boasts a massive 475km range—perfect for weekend road trips without the gas anxiety. Starting at PHP 2,020,000, sustainable driving just got a major lifestyle upgrade!
-Diana A | Lifestyle On Wheels
Suzuki Philippines Launches the All-New e VITARA at the Philippine International Motor Show
OFFICIAL RELEASE: Suzuki Auto Philippines | PUBLISHER: ADVAI
Suzuki Philippines Incorporated (SPH) officially marks a bold new chapter in its automotive journey with the unveiling of the All-New Suzuki e VITARA at the Philippine International Motor Show (PIMS). As Suzuki’s first fully production-ready global electric vehicle, the e VITARA represents the brand’s commitment to sustainable mobility while staying true to its heritage of creating smart, reliable, and practical vehicles for everyday driving.
The unveil comes on the heels of Suzuki solidifying its position as a leading and trusted force in the Philippine automotive industry, backed by consistent market growth and milestones celebrated alongside Filipino drivers nationwide.
The launch was led by Suzuki Philippines’ Director and General Manager for the Automobile Division, Mr. Norihide Takei, who emphasized Suzuki’s vision for the future and the brand’s continued dedication to innovation for Filipino motorists.
“Today, we take a monumental leap forward into a bold new chapter,” said Mr. Takei during the official reveal. “The All-New e VITARA reflects Suzuki’s commitment to delivering advanced mobility solutions that inspire confidence, excitement, and practicality for today’s generation of drivers. As we move toward the future of electrification, we invite everyone to join us as this new era begins.”
The “Metal Beast” Design Language
Visually striking and powerful, the design of the All-New e VITARA revolves around the concept of the “Metal Beast.” The exterior features strong character lines, a unique coupe-like silhouette, and an advanced roof design optimized for aerodynamic flow. Highlighting its commanding stance are the new signature 3-point matrix LED lamps at the front, complemented by a beautifully sculpted modern aesthetic at the rear.
Premium Digital Cockpit Experience
Inside, the e VITARA welcomes drivers into a premium, highly functional digital cockpit. The cabin is highlighted by a seamlessly integrated dual display, a twin-deck floating center console with a distinctive rotary shift knob, and a thoughtfully designed two-spoke polygonal steering wheel that maximizes forward visibility and eases driver entry and exit.
The interior indulges occupants with high-quality soft-touch materials, vibrant textures, and customizable multicolor ambient lighting. Long-distance comfort is ensured by three-tone leatherette bucket seats, featuring a 10-way power-adjustable driver’s seat and ventilated front seating. Rear passengers enjoy maximum versatility with a 40:20:40 split-folding seat equipped with sliding and reclining functionality.
Engineered on the Brand-New “HEARTECT-e” Architecture
At the core of the e VITARA is Suzuki’s highly advanced, pure electric platform, the “HEARTECT-e.” The platform is anchored by three critical engineering pillars: exceptional structural rigidity, maximized passenger space, and advanced high-voltage battery protection.
All New EV Power Train
The electric powertrain consists of a highly efficient and powerful Axle that delivers 174ps of power and 93 n-m of torque. It is powered by a 61kWh lithium-iron phosphate battery configuration, with advanced thermal management system and a variety of built-in safeguards against overheating and short circuits, such as liquid cooling and battery voltage monitoring. Engineered to operate reliably in extreme conditions.
Premium Entertainment System
With 10.1” touchscreen display and with wireless Apple Carplay and Android Auto, the e VITARA audio unit is powered by Infinity Sound System, equipped with 6 high-performance speakers and subwoofer. A dedicated tuning of sound reproduction handled by a powerful digital signal processor integrated into the amplifier provides a premium sound for a better driving experience.
Certified Real-World Range and Outstanding Efficiency
Addressing the core priorities of range security and cost-efficiency for local drivers, it is backed by highly impressive, locally verified performance metrics.
According to official homologation data submitted to the Department of Energy (DOE), the e VITARA achieves an outstanding maximum driving range of 475 kilometers on a single full charge, proving its readiness for long-distance provincial travel alongside daily commutes.
Furthermore, in recent real-world economy trials conducted in partnership with the Automobile Association Philippines (AAP), the e VITARA achieved a spectacular fuel-equivalent consumption rating of 87.22 km/Lge (kilometers per Liter gasoline equivalent), which translates to an ultra-efficient energy consumption rate of 9.8 km/kWh.
Suzuki Safety Support
Suzuki leaves no room for compromise regarding passenger protection. The All-New e VITARA comes comprehensively equipped with Suzuki Safety Support. Furthermore, critical active and passive safety features come completely standard, including seven airbags, all-wheel disc brakes, Electronic Parking Brake (EPB) with Brake hold function, and Dual Sensing Brake Sensor II.
Availability and Future Outlook
More than just a new vehicle, the e VITARA stands as Suzuki’s definitive statement toward the future. Suzuki Philippines announced that the All-New e VITARA will soon be available nationwide with a starting price of PHP 2,020,000.00. The final color lineup and full market specifications will be announced at a later date.
Visitors at the Suzuki booth during the Philippine International Motor Show can experience Suzuki’s latest innovations and explore the brand’s growing lineup of vehicles that continue to deliver practicality, efficiency, and driving enjoyment for every Filipino lifestyle.
For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on X at https://x.com/SuzukiAutoPH and Instagram at @suzukiautoph.
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