Shell Thinks the Future’s Gonna Be Lit

So, Shell had this big idea to help out all the bosses with their fleets. Those trucks and buses and stuff. They called it FutureCast, which is basically like looking into a crystal ball for the transport world. They want to make sure everyone’s ready for what’s coming up. This includes greener fuels, smarter tech, and fewer traffic jams. It’s all about keeping things moving smoothly and saving the planet at the same time. Pretty cool, right?


Shell FutureCast: Gearing Up for the Road Ahead – Empowering Philippine Fleets for a Sustainable Future

Robust industry expansion is fueled by steady economic growth. This means new challenges for fleet operators in the Philippines. They find that they now face ever-growing problems in 2024. Traffic is worsening not just in the National Capital Region but across the country. This issue is dramatically affecting the total cost of ownership of commercial vehicle fleets. The growth of the logistics industry is also a problem because it means industry players must keep their prices competitive. More than ever, a thoughtful and deliberate approach is the key to operating a viable and sustainable fleet.

Recognizing the current realities of the transport industry, Shell Pilipinas Corporation organized Shell FutureCast: Transport of Tomorrow. It was an exclusive event. The event aimed to empower fleet operators in the Philippines with the insights they need. It also provided tools to optimize their operations.

“Today’s event holds significant importance as we gather to explore and discuss the future of transportation. The theme, “FutureCast: Transport of Tomorrow,” is particularly relevant. Our industry is on the brink of revolutionary changes driven by innovation. It is also driven by sustainability. As we look ahead, it’s clear that the transportation sector is poised for unprecedented transformation.” Chris Alli, Head of Shell Fleet Solutions and Commercial Road Transport (CRT), said this.

There are day-to-day issues with traffic, vehicle maintenance, and finding reliable drivers. Now, there is also the added factor of global climate change. There is also the necessity of energy transition. A lot of companies are starting to decarbonize as a result of global climate change. Many companies are beginning to decarbonize. The path toward decarbonization is going to be long. It’s going to be felt,” Predicted Jonas Marie Dumdum of the Nomura Research Institute. 

Head of Shell Fleet Solutions and Commercial Road Transport (CRT), Chris Alli, talked about the future of the country’s transportation system driven by innovation and sustainability in his opening remarks.

Smooth Operators

Shell is always looking for ways to improve the situation for the entire global transport sector. One of Shell’s ongoing efforts, Project Starship, was shared by Akankasha Sharma, Shell Lubricants CRT Sector Associate Manager. Project Starship is an ongoing experiment that utilizes only readily available technology and know-how to build and design better trucks.

Now in its third iteration, in cross-country drives in the United States, Starship 3.0 registered 2.54 times better freight ton efficiency (FTE) than the US average hauling the maximum allowable load of 80,000 pounds.

SHELL FUTURCAST 5 LW TN

Sharma shared data gathered from long haul truckers in the United States. She pointed out that measurable savings could be achieved simply by doing ordinary “things that any fleet operator can do.” These include switching to fully synthetic transmission oil and high-performance engine oil with low viscosity. “The lower the oil viscosity becomes, the higher is the benefit to fuel economy,” she shared. These in turn would have a considerable impact on the total cost of ownership. Less fuel utilization also means a lower carbon footprint.

High-quality engine oil is crucial for optimizing fleet performance. Shell Rimula is a range of heavy-duty engine oils formulated with advanced technology. This range plays a vital role in keeping fleets running smoothly. Shell Philippines offers a wide range of Shell Rimula portfolio. These products can cater to local demand and requirements of the fleet profile the Philippines has.

Optimizing Efficiency, Minimizing Costs: Shell Fleet Solutions and Telematics


Through Shell Fleet Card, businesses have access not only to premium fuels and lubricants. They also have a comprehensive suite of tools and resources. These resources help them achieve significant cost reduction. This is done by lessening the time involved in fuel management. Shell Fleet Card provides businesses with tools that will help them identify opportunities to improve efficiencies. These tools ultimately add value to every part of their operations. This enables fleet owners to spend more time growing their businesses.


Shell Fleet Solutions Philippines also recently launched a partnership with Cartrack, a global leader in telematics. This collaboration aims to provide Shell Fleet Card customers with comprehensive vehicle and fuel analytics to enhance operational efficiencies. By integrating Shell Fleet Card and Cartrack telematics data, business owners gain unprecedented insights. They can identify opportunities for optimizing fuel usage. They also increase efficiency in fuel/fleet management. Cartrack gathers comprehensive real-time data including route optimization and driver behavior, ultimately helping business owners achieve operational efficiency.


Shell Fleet Card customers can compensate for their fleets’ unavoidable carbon emissions. This is achieved through Shell’s voluntary carbon offset offer. This offer is the first of its kind in the country. The emissions are compensated by carbon credits. These credits are equivalent to the volume of emissions from customers’ fleets. They are purchased by Shell for the customers from a global portfolio of approved projects. Shell will issue a yearly retirement certification confirming that the fuel’s emissions have been compensated. Charges are applied seamlessly to the customers’ accounts, and they can continue to use their Shell Card to refuel.

“The future of transport is not just a concept. It is a dynamic and ongoing journey. This journey requires continuous effort, innovation, and commitment. Let us take the insights and inspirations from today and apply them to our daily endeavors. We can drive positive change. We can make a tangible impact on the world,” concluded Jackie Famorca, Shell Pilipinas Vice President for Lubricants.

To find out if there is more you can do to make your fleet operations both more viable and sustainable, visit the website.


Join Lifestyle On Wheels with SHELL PHILIPPINES  for exclusive offers and updates tailored to your #SafeRideJourney.

STORY: ALEX A | SOURCE: SHELL PHILIPPINES | PRODUCTION: LIFESTYLE ON WHEELS


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