How Rolls-Royce Maintain Its Position As House Of Luxury
LIFESTYLE ON WHEELS | CARSIDE NEWS | ON THE NEWS
Rolls-Royce revealed a fresh start for its brand. It will mark the identity’s strong presence for the younger and energetic clients. This new demographic and luxurious lifestyle has a new visual and contemporary approach that will define luxury.
It showcases a remarkable experience. The Home of Rolls-Royce in Goodwood, West Sussex, was created with a vibrant identity. This is very distinct from an automotive manufacturer. It has been ongoing for a number of years. The clients high expectations from its very best products, experiences, service, quality and personal attention are all served exclusively.
In London’s Mayfair, the new flagship residence is ready to welcome clients past, present and future. Located at Berkeley Street, W1, it is focused to provide a wholly immersive client experience.
From its doorway to inside, the experience begins an illusion of continuing life. The front door provides a distinct sight of the famous Pantheon grille. The doorway has the iconic figurine of the Rolls-Royce motor car.
The interior is based on a luxury Galleria shopping experience.
A relaxed projection of the lounge area features intriguing displays designed to start conversations. Comfy, cozy, and a mixed feel of privacy.
There is a ‘Speakeasy’ bar to spark discussions in a more socialized set-up configuration.
“Our new London flagship is a perfect embodiment of our brand: completely contemporary, effortless and in tune with our clients’ tastes, requirements and expectations, yet fully aligned to our unique heritage and values. We look forward to welcoming new and existing clients and sharing an authentic Rolls-Royce experience with them.”
– Claus Andersen, Brand Director, Rolls-Royce Motor Cars London
Article: Alex A Source: Rolls-Royce Production: J AD Media
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