Redefining Fashion on Two Wheels With Mio Fazzio

Yamaha Mio Fazzio takes riders beyond fashion which cultivates the way you ride, supports your passions, and elevates your style.

After igniting the Mio Fazzio ‘Start Youniqueness’ campaign with a spectacular celebration in Davao City, Yamaha Motor Philippines, Inc. was determined to elevate the experience. The focus lies in reshaping fashion through movement, maintaining innovation, fluidity, and inclusivity for every individual’s personality. Yamaha’s intent is crystal clear: to provide a machine that enhances the way you ride supports your passions, and uplifts your style. This campaign underscores the idea that your attire while riding a motorcycle can be both stylish and practical.

A Unique Style Challenge: Elevating Fashion Through Motion

Exclusive to Mio Fazzio owners, the style challenge exceeded the traditional competition format. Participants spent a weekend at the Privato Hotel, attending a Fashion Class to refine their style. The journey continued with visits to partner brands DBTK, Nobody Clothing, and Coziest Company, enhancing their ensembles.

Runway Extravaganza: Strutting Uniqueness

Day two culminated in a photo shoot at Balara Content Studios, showcasing participants’ chosen wardrobes and poses. The evening unfolded with a runway show, where participants confidently displayed their unique aesthetic, creating a dazzling spectacle.

Celebrating Uniqueness: Awards and Memories

Special awards were presented, recognizing standout participants. Erica Dela Cruz won the Social Media Award, John Rhino Reyes the Champagne Award, and Glenn Petersen the Rockstar Rookie Award. Dope as Fazz awards went to Mackane Encarnacion and Chickle Kate Dela Rosa, each receiving a Php 30,000 shopping spree.

More than a competition, the event immersed participants in the essence of Mio Fazzio—a celebration and cultivation of their unique style. Yamaha remains committed to providing riders with opportunities to express their identity through liberating fashion, turning the Mio Fazzio into a canvas that magnifies each rider’s uniqueness. The journey goes beyond the road, intertwining fashion and freedom on every ride.