Meet the Award-Winning Experts Dedicated to Keeping Your Mitsubishi Journey Smooth as Union Motor Corporation Dominates the Latest Skills Olympics
Owning a Mitsubishi is about more than just the drive—it’s about the expert team keeping you on the road. At the 24th Mitsubishi Skills Olympics, the best of the best gathered to prove their mastery in service and care, with Union Motor Corporation taking the top crown. From tech wizards to customer service pros, these experts are sharpening their skills to ensure every mile of your journey is seamless, professional, and backed by award-winning dedication.
-Diana A | Lifestyle On Wheels
Mitsubishi Motors Philippines Reinforces Dealer Excellence at the 24th Mitsubishi Skills Olympics
Union Motor Corporation emerges as Overall Champion
OFFICIAL RELEASE: Mitsubishi Motors Philippines | PUBLISHER: ADVAI
Mitsubishi Motors Philippines Corporation (MMPC) successfully concluded the 24th Mitsubishi Skills Olympics (MSO) with Union Motor Corporation (UMC) awarded as the overall champion. This annual skills competition reaffirms MMPC’s commitment to continuously elevate the skills and professionalism of its nationwide dealership network, providing an exceptional overall customer experience to Filipinos.
The Mitsubishi Skills Olympics is an annual competition where Mitsubishi dealerships nationwide send their best dealer personnel to demonstrate excellence in sales, technical service, and customer relations. The event serves as a platform not only to showcase but also to sharpen the competencies of Mitsubishi Motors frontliners who play a critical role in delivering remarkable customer experiences to Mitsubishi vehicle owners.
With this year’s theme, “MITSUBISHI FORWARD: Beyond the Sale, Beyond the Service,” the competition highlighted the importance of providing outstanding customer support not only during the purchase process but throughout the entire ownership journey. Participants showcased their knowledge, technical expertise, and customer-handling skills across various categories through series of theoretical and practical examinations. This process aims to reflect Mitsubishi’s commitment to delivering quality service and building long-term relationships with customers.
Each dealearship demonstrated hard work and dedication during the competition, but UMC bested all the dealerships as it won the overall championship at the 24th MSO. The following are the winners by category:
SALES EXECUTIVE
Champion – Jonathan Elvis Obispo (Union Motor Corp.)
1st Runner Up – Rosemarie Padagdag (Gateway Motors Cebu Incorporated)
2nd Runner Up – Lestant Ian Apilasok (Avescor Motors Inc.)
SERVICE TECHNICIAN
Champion – Jan Erik Uriarte (Maximotors Corp.)
1st Runner Up – Rhomel Adorador (Diamond Motor Corp.)
2nd Runner Up – Gian Carlo Garcia (Union Motor Corp.)
SALES CUSTOMER RELATIONS OFFICER
Champion – Michelle Ann Cariño (Motorplaza Inc.)
1st Runner Up – Alliana Padohinog (Grand Canyon Inc.)
2nd Runner Up – Rose Ann M. Lauyon (Union Motor Corp.)
SERVICE CUSTOMER RELATIONS OFFICER
Champion – Maridin Andrei Peña (Union Motor Corp.)
1st Runner Up – Hazel A. Ylagan (Mindanao Integrated Commercial Enterprises Inc.)
2nd Runner Up – Jenifer Cruz (Evolander Motor Corp.)
Service Advisor
Champion– Ronnel Rebancos (Diamond Motor Corp.)
1st Runner Up – Leon Ebitner III (Union Motor Corp)
2nd Runner Up – Joseph Anthony Carmelotes (Carworld Inc.)
Parts Officer
Champion – El Richard Tabirao (Jabez Motors Corporation)
1st Runner Up – Danielle Ramos (Amcar Automotive Corp.)
2nd Runner Up – Goerge Kevin Roxas (Freeway Motor Sales Of Baliuag Corp.)
Warranty Officer
Champion – Albert Castro (Freeway Motor Sales Of Baliuag Corp.)
1st Runner Up – Allan Santiago (Carworld Inc.)
2nd Runner Up – Cedrick D. Dela Cruz (Union Motor Corp.)
Winners of the competition received cash prizes and overseas trip with all expenses paid by MMPC. This competition shall also serve as training ground for the cream of the top of each dealer until representatives are needed to join the next Global Service Skills Contest in the years to come.
“We have learned that success in the automotive industry is no longer just about selling vehicles, it is about creating positive and memorable experiences for the customers all throughout their entire ownership journey. Through initiatives like this, we are aiming for our dealer personnel to master the skills required not just to satisfy customers, but to transform satisfied customers into lifelong brand advocates,” said MMPC EVP for Aftersales Toko Imai.
As the 24th Mitsubishi Skills Olympics concludes, MMPC looks forward to further empowering its dealer partners and advancing its mission of delivering exceptional customer experiences across the Philippines.
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