MICHELIN AND MOTOMARKET UNVEILS NEXT-GEN PREMIUM TIRES IN THE PHILIPPINES

Michelin partners with MotoMarket Philippines to launch a premium tire lineup, headlined by the long-lasting, noise-reducing Anakee Adventure II.

–  Alex A – Lifestyle On Wheels

The Philippine premium motorcycling scene has a long-awaited new model from Michelin now available in the local market. Exclusively distributed by Tiara Commercial Industrial Corporation, the official distributor of Michelin motorcycle tires in the Philippines, they officially announced a landmark retail partnership with MotoMarket. The country’s premier motorcycle gear and accessories hub, together with the premium tire, Michelin, highlights the evening with the Michelin Anakee Adventure II. This tire is engineered specifically for modern adventure riders who split their time between city streets and unpredictable trail conditions.

The newest tire aims to be the new industry standard. Compared to its predecessor, the Anakee Adventure II boasts a massive 40% increase in longevity. Alongside is a 30% reduction in road noise, offering a quieter, more durable, and infinitely smoother ride. It features an innovative angled center groove for highway stability and reinforced shoulder blocks for precise cornering. Michelin’s advanced silica dual-compound technology is designed for wet and dry grip.

Beyond the adventure flagship, Michelin showcased its extensive local lineup catering to every riding style. For street enthusiasts, the 100% on-road Road 6 and the speed-oriented Power 6 were highlighted. Both tires use aeronautical-grade technology to maximize the tire’s contact patch at high speeds.

Track day regulars were introduced to the 50/50 road-and-track Power GP II. While hardcore off-roaders and enduro competitors marveled at the Starcross 6. This is the first motocross tire in the market to integrate silica technology for reversible, long-lasting tread life.

Premium scooter owners weren’t left out either, with the reliable City Grip II featured for its high-density puncture resistance. With Michelin’s 130-year legacy of French engineering now fully accessible across MotoMarket’s extensive retail network, Filipino riders no longer have to compromise. Whether conquering the Philippine Loop or navigating daily monsoons, the right tire changes everything.


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