Capped with Hyundai’s 20th-year celebration, Hyundai PH honors the New Normal Champions of the PC Dealership Network.
Hyundai Asia Resources, Inc. (HARI), the country’s official distributor of Hyundai passenger cars capped its 20th-year celebration with the Hyundai Dealer Resiliency Awards for Passenger Cars.
Challenges arose, in the same way, dealerships continue to face these “New Normal”. With this, HARI tailored Hyundai Dealer Resiliency Awards to celebrate the outstanding courage and determination despite the odds of conducting business from January 2020 to September 2021, the Year of the Resilient.

Thirty-nine resilience champions in six major categories were honored last December 15 at the virtual awards ceremony. This honors dealership has correspondingly proved its mettle in all key areas of the business: Sales, After Sales, Marketing, Parts, and Customer Relations.

“Not all heroes fly around in capes. And they come in all shapes and sizes. They even feel afraid and sometimes stumble in all this uncertainty. But one thing is certain, they never back down. And, in difficult times, forging on and doing what must be done is already superhuman.”
– Ma. Fe Perez-Agudo said, HARI President and CEO
Edward S. Go Award
Champion | – Alabang Muntinlupa |
First Runner Up | – Commonwealth Avenue |
Second Runner Up | – Dumaguete Negros Oriental |
Department Awards
Customer Relations Management Award | – Cebu North – Batangas City – Dagupan Pangasinan – La Union |
Parts Operations Award | – Commonwealth Avenue – E. Rodriguez – Baliwag Bulacan – Pagsanjan Laguna |
Marketing Award | – Alabang Muntinlupa – Cebu North – Cebu South – Cabanatuan City – Cagayan de Oro – Naga City – Lipa Batangas – Tacloban Leyte – Dumaguete Negros Oriental |
After Sales Award | – Alabang Muntinlupa – Las Piñas – Dagupan Pangasinan – Pagsanjan Laguna |
Sales Award | – Commonwealth Avenue – Las Piñas – Naga City – Dumaguete Negros Oriental |
Special Awards
Guardians of GPS award Excellently implements Hyundai’s Guidelines for Protection and Safety (GPS) in their daily operations. | – Cabanatuan City – Biñan Laguna – Baliwag Bulacan |
Fleet Sales Champion Award Exemplary teamwork in closing the biggest fleet sales in 2020-2021 | – Alabang Muntinlupa – Pasig City – Biñan Laguna – Pagsanjan Laguna |
Service Caravan King The “right care, everywhere” from the dealership to the customer’s doorstep. | – Commonwealth Avenue – Cagayan de Oro – Santiago City – Tagbilaran Bohol |
With the 20 years of operation in the Philippines, HARI undoubtedly saw the HARI Dealership Family has matured and toughened up in the bold and innovative spirit of our brand. Ms. Fe also gladdens and congratulates the resiliency champions!

Above all, continue to follow HYUNDAI’s events at Lifestyle On Wheels on Facebook and Instagram. Also, watch our videos on Digital and TV channels. And also, read more stories on our website.

ARTICLE: ALEX A SOURCE: HYUNDAI PRODUCTION: J AD MEDIA

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