Gumande Tires launches in the Ph, bringing community-driven and dealership commitment with premium, affordable rubber to local riding culture.
– Alex A – Lifestyle On Wheels
The lifestyle on wheels just got better with a lot of “pasabog” from Gumande Tires Philippines and a lot of “kapit” (grip) on the seats for attendees during the official launch at the Makina Moto Expo. With the exclusive avenue at the function room dedicated to featuring the explosive announcement, high-energy resonated. Kicking off the excitement is the brand that smells of burnt rubber, making clear that they’re not just selling tires, but a movement of credible steps to make quality products available to all.
Presence and Performance
Led by the Marketing Head, Janis Crisostomo, Gumande Tires’ entry strategy is aggressive and community-focused. The brand is rolling out nationwide roadshows and dealership activations. This brings a promise of direct product selling through partners and dealerships. Expect a national-level competition designed to showcase the extreme durability and the grip of their lineup. This proves a testimonial marketing through a real-performance challenge. It proves that these tires can handle the most punishing maneuvers the stunt community can show.
Technical Edge and Local Trust
What sets Gumande Tires apart is the “semi-slick” technology explained by Richard Lyu, Gumande International Representative. These tires are engineered to heat up during motion, activating compounds that offer superior traction on both sun-baked roads and during sudden tropical downpours.
Gumande Tires Lineup Features:
- GT-01 Series: Semi-sport tires with soft compounds for superior cornering, available in sizes 10, 12, 13, and 14.
- GT-RS (Racing Series): The flagship performance tire tested for extreme traction.
- LT-01 & LT-02 Series: Durable entry-level options designed for all-weather scooter use, available in sizes 13 and 14 for LT-01 and 14 and 17 for LT-02.
- LY02 Series: A 17-inch performance application tire that maximizes road contact while its soft compound delivers superior grip in high-demand conditions.
Empowering the Partners
Gumande is equally committed to its dealer network, offering strict regulations to protect margins. A special factory tour to China this December to build long-term trust is also on its list of redefining commitment and testimonials that the product is built to quality specifications. As Mr. Miller Chua, Gumande Tires Representative for the Philippines, mentioned, “We believe that true performance must be reliable, and our growth is inseparable from the success of our partners. This is not a trial entry; this is a strategic, long-term legacy in the making.”
Gumande Tires Philippines is not just introducing a product. They are establishing a brand defined by direction, structure, and a long-term commitment to the Philippine market to keep riders enjoying their lifestyle on wheels.
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