Revving Up a Greener Future: Mitsubishi Motors Brings Hybrid Innovation to Laguna to Transform Your Daily Drive and Local Industry
The future of Philippine roads is going green! Mitsubishi Motors is officially plugging into the government’s Electric Vehicle Incentive Strategy, bringing eco-friendly innovation to our shores. By mid-2028, the Santa Rosa plant will transform into a hub for a brand-new hybrid electric vehicle, blending sustainable tech with the driving lifestyle we love. This move isn’t just about cleaner commutes; it’s a massive boost for local jobs and the economy, proving that the road to tomorrow is both stylish and electrified.
-Diana A | Lifestyle On Wheels
Mitsubishi Motors Announces Intention to Participate in Philippine Government’s Electric Vehicle Incentive Strategy Program
OFFICIAL RELEASE: Mitsubishi Motors Philippines | PUBLISHER: ADVAI
Malacañang, Manila, April 6, 2026 – Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) today announced its intention to participate in the Philippine government’s electric vehicle promotion program, the Electric Vehicle Incentive Strategy (EVIS) in a meeting between President Marcos and Takao Kato, chief executive officer of Mitsubishi Motors.
Subject to the approval of Mitsubishi Motors’ application to join EVIS, Mitsubishi Motors Philippines Corporation (MMPC) — Mitsubishi Motors’ production and sales company in the Philippines — plans to begin production of a new hybrid electric vehicle (HEV) model at its plant in Santa Rosa City, Laguna, around the middle of calendar year 2028.
In line with the start of production of the new HEV model, MMPC is planning additional investments, including enhancements to its facilities to support electrification. These initiatives will contribute to expanding the local supply chain and generating employment opportunities in the region.
During the meeting, Takao Kato, chief executive officer of Mitsubishi Motors, said, “The Philippines has long been one of our most important markets, where we have engaged in production and sales for many years. In cooperation with the Philippine government, we are honored to contribute to the advancement of vehicle electrification and industrial development through the EVIS program, as well as to support the further growth of the Philippine economy”.
[About MMPC (as of March 31, 2026)]
| Company Name | Mitsubishi Motors Philippines Corporation |
| Established | February 1963 |
| Head Office & Plant Location | Santa Rosa City, Laguna Province, Republic of the Philippines |
| Capital | PHP 1.64 billion |
| Main Business Activities | Production and sales of Mitsubishi Motors vehicles |
| President & CEO | Ritsu Imaeda |
| Shareholder | Mitsubishi Motors Corporation (100%) |
| Production Capacity | 50,000 units/year |
| Site Area | Approximately 21.4 hectares |
| Production Models | Mirage, Mirage G4, L300 |
| Models Sold | Mirage, Mirage G4, Xforce, Xpander, Xpander Cross, Destinator, Montero Sport, Triton, L300, Versa Van |
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