Empowering Nueva Ecija Businesses: FUSO Philippines Opens a Brand-New, Modern Dealership in Cabanatuan to Keep Central Luzon Moving and Growing
Central Luzon’s business landscape just got a major boost as FUSO Cabanatuan officially opens its doors! This new 1,134-square-meter hub is designed for those whose lives and livelihoods move on heavy-duty wheels. Featuring a sleek showroom and expert after-sales bays, it’s a one-stop shop for entrepreneurs ready to power their dreams with reliable trucks. From light-duty deliveries to heavy-duty hauling, FUSO is ensuring that Nueva Ecija’s road to progress is smoother, stronger, and more supported than ever before.
-Diana A | Lifestyle On Wheels
FUSO Expands Footprint with New Cabanatuan Dealership
OFFICIAL RELEASE: Fuso Philippines | PUBLISHER: ADVAI
Cabanatuan City, Philippines – Sojitz Fuso Philippines Corporation (SFP) has further strengthened its presence in Central Luzon with the opening of its newest dealership in Nueva Ecija through Genesis Auto Corp. – FUSO Cabanatuan. Formally inaugurated on March 23, 2026, the new facility underscores the brand’s commitment to providing reliable and durable commercial mobility solutions closer to Filipino businesses in the region.
FUSO Cabanatuan is situated on a 1,134-square-meter property, thoughtfully designed to deliver seamless customer experience. The dealership features a modern showroom capable of accommodating multiple vehicle displays, allowing customers to conveniently explore FUSO’s lineup of light-, medium-, and heavy-duty trucks in a welcoming and accessible environment.
Complementing the showroom is a dedicated after-sales facility equipped with two work bays, ensuring efficient and dependable maintenance services. Built in accordance with FUSO’s high standards for customer care, the service area is designed to support long-term vehicle performance and enhance overall ownership satisfaction.
Mr. Yosuke Nishi, President & CEO, SFP: “This inauguration represents more than just the opening of a new dealer, it is about customers, partnerships, and shared vision. Our mission is very clear: to provide high-quality commercial vehicles that Filipino businesses can depend on. As we move forward, we will continue to focus on delivering high-quality customer satisfaction by maintaining international standards from sales to after-sales.”
“Today, as we open the doors of FUSO Cabanatuan, we celebrate that partnership and the promise it brings moving forward.” Mr. Nishi added.
Mr. Amando San Juan, Chairman & CEO, ESJAY Auto Group: “Our vision is not just to sell vehicles, but to provide mobility solutions that enhance the quality of life and create new economic opportunities for the people of this city and its neighboring areas.”
“To Nishi-san, thank you for your confidence in appointing us to represent your prestigious brand in this key market. We fully understand that this appointment is a responsibility to uphold the highest standards of service, quality, passion, and excellence that SFP is known for. Your partnership allows us to invest in this community and deliver exceptional experience to our customers. On the management side, our team is geared-up to offer a customer-first approach, ensuring that every interaction reflects the excellence of our principal brand and our own company values.” Mr. Amando San Juan added.
Mr. Dennis San Juan, President, GAC: “Dito magsisimula ang tunay na hard work—the real work. Lalo na sa mga nangyayari sa ating paligid. Although napakaraming uncertainties sa mundo, one thing is certain—ang ESJAY Auto Group / GAC ay hindi magpapatinag sa anumang obstacles at challenges. Ipaglalaban natin ang ating kumpanya at ang ating mga produkto. Paano? Sa pamamagitan ng hard work, perseverance, and teamwork.”
In his message, Mr. Dennis San Juan emphasized that “Today marks the beginning of the real work—especially with everything happening around us. Although there are many uncertainties in the world, one thing is certain: ESJAY Auto Group / GAC will not be shaken by any obstacles and challenges. We will fight for our company and our products—through hard work, perseverance, and teamwork.”
He further expressed optimism for stronger partnerships moving forward, adding that “with this inauguration, we hope and pray for a stronger business relationship with our business partners. Thank you very much for your presence, and above all, for God’s continued guidance.”
With its strategic location and customer-focused approach, FUSO Cabanatuan is poised to serve as a key hub for businesses and transport operators in Nueva Ecija and nearby provinces. The opening of FUSO Cabanatuan is another milestone for FUSO in the Philippines to emphasize its position as a valued partner in mobility, productivity, and progress nationwide.
For more information, please visit the new GAC – FUSO Cabanatuan dealership in KM 108 Maharlika Highway, Brgy. Sumacab Este, Cabanatuan City, Nueva Ecija with operating hours from Mondays to Saturdays, 8:00 am – 5:00 pm. For inquiries, you may visit https://www.facebook.com/FusoCabanatuanCity or contact the following:
Sales | +639 173157296, Ms. Rachel Myles Paet
Service | +639 173157336, Ms. Beverly Alavazo
Parts | +639 676324368, Mr. Daniel Ernesto De Rueda
Visit FUSO Philippines’ official website at www.fuso.com.ph. Follow us on Facebook at www.facebook.com/FusoPhilippines for the latest news and updates from the brand.
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