Turn Up the Bass: Sony Philippines Set to Launch ULT POWER SOUND Event at Cove Manila Featuring SB19 and Live Performances
Turn up the volume on your next road trip or beach hang! Sony Philippines is taking audio on the go to the next level with Beyond The Beat: The Next-Level ULT POWER SOUND Experience, hitting Cove Manila on September 19, 2026. Featuring live performances from Maki, KAIA, and SB19—the newest Sony ULT Squad members—this event pairs deep, heavy bass with elevated street style. Want in? Upgrade your MySony membership by registering your ULT gear to score exclusive VIP passes and merch!
– Dyan Cruise | Lifestyle On Wheels
Get Ready to Go Beyond the Beat as Sony Philippines Announces the Next-Level ULT POWER SOUND Experience
OFFICIAL RELEASE: Sony Philippines | PUBLISHER: ADVAI
MANILA, Philippines (August 14, 2026) – Sony Philippines is turning up the energy with Beyond The Beat: The Next-Level ULT POWER SOUND Experience, the biggest and grandest ULT POWER SOUND launch in the Philippines, happening on September 19, 2026 at COVE Manila, Okada Manila. With General Admission passes already fully claimed, ULT fans who want to experience the event can still upgrade their MySony membership to Elite or Platinum for access to exclusive event areas and premium benefits.
Bringing together powerful sound, live performances, style, and self-expression, Beyond the Beat invites music lovers to experience Sony ULT in an immersive environment designed to be experienced–not simply watched.
The highly anticipated event will showcase the latest offerings from the ULT POWER SOUND series, alongside powerful performances from Jacqueline Jala, Angelique Manto, David Gusion, Carlos Serrano III, A-Team, Jeremy G., KAIA, Maki, and the newest member of the Sony ULT Squad, SB19.
Unlock the ULT Experience with MySony Membership
Access to Beyond the Beat starts with an existing MySony account. MySony Member, Club, Elite, and Platinum account holders are eligible to register for the event, with access and benefits corresponding to their membership tier.
Platinum members can receive three passes to the Platinum area plus exclusive Sony merchandise, while Elite members can receive two passes to the Elite area. MySony Members and Club members can register for one General Admission pass.
With General Admission passes seeing strong demand following the event announcement, fans are encouraged to upgrade their MySony membership to Elite or Platinum for access to dedicated event areas and additional membership benefits.
For those looking to move up their membership tiers, registering eligible ULT POWER SOUND products during the qualifying period from August 1 to September 12, 2026 allows members to earn points toward a membership upgrade.
For the complete event mechanics, membership benefits, and registration details, visit this link: https://experience.sony-asia.com/ph/home/eventsdetails?EventID=493
A Next-Level Celebration of Music and Sound
Beyond the Beat is designed to bring the energy of ULT POWERS SOUND to life through music, performance and immersive experiences.
Guests can look forward to seeing the Sony ULT Squad, a curated lineup of artists and performers taking the stage, with SB19 making their first appearance as the newest addition to this powerful lineup.
The experience will also bring together music and elevated street style, encouraging attendees to express their individuality through the event’s Elevated Street Style dress code.
From powerful performances to the latest ULT POWER SOUND offerings, Beyond the Beat is set to bring fans closer to the sound, artists, and experiences they love.
Fans are encouraged to check their MySony membership status, register their eligible ULT POWER SOUND products and upgrade to Elite or Platinum to unlock a more elevated Beyond the Beat experience,
Stay tuned to Sony Philippines’ official social media channels for more updates.
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