Ducati's 2023 Triumph: Record Profits, New Models, and Racing Success!

Ducati’s 2023 was a revved-up ride to record profits, unveiling new models, and dominating the racing scene

Ducati killed it in 2023! Despite all the craziness in the motorcycle world, they managed to rake in a whopping 112 million euros in operating profit, their best! And get this, even with more competition and some rough patches in China, they still pulled in over a billion euros in revenue for the second year straight. It’s like they’re on a winning streak!

They might’ve sold slightly fewer bikes compared to 2022, but still, they moved over 58,000 units worldwide. Plus, they dominated MotoGP and WorldSBK, becoming champs two years running. Talk about flexing some serious muscle, right?

And now, looking forward, they’re dropping seven new models for 2024, including some sick ones like the Hypermotard 698 Mono and the DesertX Rally. Oh, and don’t forget about those limited-edition anniversary bikes—they’re straight-up collector’s dreams! Ducati’s on fire, man, and they’re not slowing down anytime soon.