By Lifestyle on Wheels
The energy at Bonifacio High Street was literally high. Against the backdrop of Taguig’s vibrant evening lights, car enthusiasts, lifestyle creators, and media gathered for the official Nissan Navara PHEV Philippines and the Primera EV Launch in the Philippines launch alongside the all-new Primera EV in one of the most anticipated double-header vehicle reveals of the year.
Nissan Philippines didn’t just launch a new car; it made a statement nationwide. The main stage at BGC High Street broadcast live, simultaneously with satellite launches in Cebu and Davao, bringing the excitement to drivers across the entire archipelago.
If you’re passionate about executive luxury, weekend getaways, or cutting-edge garage tech, here is everything you need to know about Nissan’s newest lineup—along with their special launch promos.
The Executive Oasis: The All-New Nissan Primera
For drivers who view their daily commute as an extension of their personal sanctuary, the All-New Nissan Primera is built to impress.
| Feature | Description |
| Sleek Exterior | Frameless doors & panoramic glass roof |
| Zero-Gravity Cabin | Heated, ventilated seats with built-in massage |
| Full Electric | Up to 500 km range on a single charge |
The Primera balances minimalism with high-end comfort. On the outside, it turns heads right away with clean frameless doors, flush side panels, and sharp, unmistakable LED lights.
Step inside, and you’re greeted by a lounge-like interior. The standout feature? Zero-Gravity seats equipped with heating, ventilation, and built-in massage functions for both driver and passenger. Add in the panoramic glass roof, ambient lighting, and a super quiet cabin, and suddenly sitting in Manila traffic doesn’t feel so bad.
| Spec / Package Item | Details |
| Powertrain | Fully Electric (BEV) |
| Driving Range | Up to 500 km |
| Color Options | Radiant Silver Metallic, Obsidian Black Pearl, Glacier White Pearl |
| Introductory Price | ₱1,999,000 (Special launch pricing net of discounts) |
| Launch Package Perks | • Complimentary Home Wall Charger • Portable Charging Cable • 3-Year MyNissan CONNECT Subscription |
Built for Adventure: The Nissan Navara PHEV Philippines Launch
If your weekends involve escaping the city grid for mountain trails or coastal drives, the All-New Nissan Navara Pro Plug-in Hybrid (PHEV) brings rugged capability into the electric age.
Nissan engineered this truck to retain its legendary 4×4 toughness while introducing the efficiency and instant torque of plug-in hybrid technology. With smart 4WD, a proper off-road gearbox, and an electric locking rear diff, it can tackle tough trails without bouncing you around.
| Key Feature | Highlights & Capabilities |
| True 4×4 Power | • Intelligent 4WD System (2H, AUTO, 4H, 4L) • Dedicated off-road gearbox • Electric locking rear differential |
| Dual-Engine Tech | • Gas engine paired with an electric motor • Long-distance driving range with instant electric torque |
| Cargo Security & Access | • Automated power roller bed cover • Power cargo box door & power cargo step |
The launch also featured a surprise reveal of a one-off retro-inspired Navara Pro PHEV, blending classic 80s truck heritage with modern plug-in performance.
| Category | Details |
| Powertrain & Drivetrain | Plug-in Hybrid Electric Vehicle (PHEV) / Intelligent 4×4 |
| Color Options | • Alpine White / Pearl White • Stardust Grey Metallic • Oxygen Blood Pearl / Obsidian Black Pearl • Retro Yellow Pearl |
| Pricing Breakdown | • Navara Pro PHEV EL 4×4: ₱2,448,000 (Net of ₱50,000 launch discount; SRP ₱2,498,000) • Navara Pro PHEV LE 4×4: ₱2,648,000 (Net of ₱50,000 launch discount; SRP ₱2,698,000) |
| Launch Package Perks | • Complimentary Home Wall Charger • 3-Year MyNissan CONNECT Subscription |
Smart Ownership: MyNissan CONNECT
Both vehicles debut MyNissan CONNECT, a connected app featuring 34 smart remote functions.
You can control your vehicle right from your smartphone—lock or unlock doors, pre-cool the cabin before stepping outside, pop the trunk, and check battery status in real time. Every purchase includes a free 3-year subscription.
Behind the Wheel with Ruru Madrid & Bianca Umali
Highlighting the event was the official introduction of Nissan Philippines’ newest brand ambassadors, actors Bianca Umali and Ruru Madrid. Fresh off an early morning test drive, the pair shared how each vehicle fits their contrasting lifestyle needs.
“I fell in love with the Nissan Primera right away. The interior feels like premium luxury—it’s like a hug every time you sit down. With my busy shooting schedule, having heated massage seats makes everyday driving so relaxing.” — Bianca Umali
“It really comes down to performance and versatility for me. The Navara Pro PHEV is bold, commanding, and ready for off-road adventure. Plus, having an automatic power roller lid on the back keeps all our gear safe and dry when we head up to the mountains.” — Ruru Madrid
Nissan’s “Always Daring” spirit was on full display at BGC High Street. By pairing refined executive luxury (Primera) with rugged capability (Navara Pro PHEV) at compelling launch price points, Nissan offers two distinct paths into the future of electric mobility in the Philippines.
Whether you’re drawn to the executive comfort of the Primera EV or the rugged versatility of the Nissan Navara PHEV Philippines edition, electric mobility just became far more practical.
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