Malvar’s Test Ride Xperience launched Mayor Abu’s disciplined safety push, elevating the local riding lifestyle and boosting moto-tourism.
– Alex A – Lifestyle On Wheels
Malvar, Batangas – More than just an event, the inaugural Test Ride Xperience in Malvar, Batangas, was a declaration of a new lifestyle, one that marries passion for riding with a disciplined commitment to safety and heritage. Held at the Malvar Sports and Recreational Park on September 13–14, 2025, the weekend served as a powerful highlight of Mayor Admiral Art M. Abu. Abu’s first 100 days, charting a course for Malvar to become the region’s premier safe and scenic moto-destination.

Safety is the New Destination
For many riders, the journey is the reward, but for Mayor Abu—the former Commandant of the Philippine Coast Guard—the reward must come with discipline and safety. The mayor prioritizes a hands-on safety initiative. He recognized the constant flow of traffic, particularly the high volume of daily riders commuting to and from the nearby LIMA industrial estate.
The Day 1 program, spearheaded by Lifestyle On Wheels, InsideMoto, and Motorclyde International Inc., with the help of key LGU departments, transformed the park into a comprehensive learning and testing ground. It wasn’t just about glossy bikes; it was about ensuring every rider was equipped with the knowledge for a lifetime of adventure.
Riders benefited from the short safety talks, actual basic riding practices through professional track design, and the motorcycle plate redistribution effort. It demonstrated a unified effort between the LGU and the riding community. Even with challenging weather, logistical hurdles, and unforeseen nationwide riders” participation in political issues, the commitment to safety never wavered.








The Power of Partnership
The event’s success was a testament to the broad support from the two-wheel industry by the towns’ riders. It underscores that safety is a shared responsibility. Major motorcycle brands and essential aftermarket partners were recognized for their commitment. It ensures riders have access to the best in protective safety practices from gear, parts, and maintenance partners.









Motorcycle Brands Partners
- Bajaj Philippines
- CF MOTO ATV Philippines
- CF MOTO Philippines
- Hero Motorcycles
- Honda Philippines, Inc.
- Honda Motorsports Inc. by Superbikes
- Kawasaki Lifestyle Philippines
- Lambretta Philippines
- Peugeot Philippines
- Royal Enfield
- Suzuki Philippines
- N-Lifestyle by New Nemar
Aftermarket & Safety Partners
- AV Moto Tuning
- Aeropak
- Balupunkt
- Bell helmets by Dan’s
- CEAT
- ENI
- Eurogrip
- Executive MotoStuff
- Imprint Customs
- Jersey Mate
- LABL
- Metzeller Profender
- Mototek Race Power
- Reso Philippines
- Safeway
- VS1











Day 2: The Thrill of Heritage
The focus shifted on Day 2 to the vibrant potential of moto-tourism. The inaugural Reso Heritage Tour Challenge, organized by Reso Philippines, transformed sightseeing into an immersive, team-based adventure.
Riders explored Malvar’s rich history—visiting landmarks that tell the story of the town’s namesake, General Miguel Malvar, the local culture celebrated at the Nata de Coco Festival, and the venerable San Juan Bautista Parish Church.
The tour’s twist? Riders navigated the route using the Reso communicator. They follow instructions delivered live and on-the-fly by teammates stationed while hurdling to different checkpoints. This element of dynamic communication added a challenging layer of teamwork to explore the town’s undiscovered historical sites. It created unforgettable moments for every participant.





A Legacy of Safe Riding
The resounding message from Malvar is clear. The Test Ride Xperience is just the beginning. The true measure of its success will not be the headcount from the two-day launch. The impact felt in the coming days, months, and years is its success that we all wished for, a safe road for everyone.
This initiative is a major step forward, measured by fewer accidents and increased safety awareness among local and transient riders, all while firmly establishing Malvar, Batangas, as a vibrant, welcoming, and safe hub for the moto-tourism lifestyle.










Which historical site in Malvar do you think would be the most exciting to visit during the next Heritage Tour Challenge?

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