6th Royal Enfield branch, now open in Cebu!

Royal Enfield, the oldest motorcycle brand in continuous production, crafted motorcycles that are engaging, uncomplicated, accessible, and fun to ride. Pure motorcycling will never be the same in Cebu City as it opens its 6th branch in the Philippines. In line with Quezon City, Bacoor, Pasig, Davao, and Dumaguete, the exclusive store in Cebu will continue the rich legacy through its availability of a complete range of motorcycles, apparel and accessories. Read on.

Royal Enfield adds yet another Pure Motorcycling destination for the riders in Philippines

January 28, 2023, Cebu, Philippines: Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the opening of its brand new exclusive store in Cebu, Philippines. The store will be located at Astron Gestus building, Gorordo Avenue, Cebu. The store will further help in enhancing accessibility for customers in the Philippines.

Royal Enfield has become one of the leading mid-size motorcycle brands globally with a unique history of building evocative motorcycles. Customers and motorcycle enthusiasts in the Philippines can now experience this rich legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store.

Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.

The Royal Enfield- Cebu by MotorAce store, located at the heart of the city will be a great avenue for riders into the rider’s way of life. Being the sixth most populous city in the Philippines, it has a diverse population and an eclectic mix of people. In the Philippines, this will be the sixth exclusive store to be added in the existing network of Hardcore Brothers Custom Motorcycles, Inc. in Quezon City, Bacoor, Pasig, Davao, and Dumaguete.

”It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region. We have witnessed significant demand across key markets in the Asia Pacific region, Philippines is a perfect example of this. Being one of the fastest growing two-wheeler markets in the world, the country has shown tremendous potential for growth and is poised to become a huge market for the middle-weight motorcycle segment. Motorcycling aspirants here are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network, we are happy to announce the launch of a new store in the heart of the Cebu city. The new motorcycle line-up of motorcycles by Royal Enfield are perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population. We are confident that we will soon see the next phase of growth in the Philippines and we have plans to further increase our accessibility in the region.”
Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield

“Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. In the Philippines, we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. This exclusive brand store and our evocative product range, available at accessible price points will appeal to motorcycling enthusiasts. We are looking at key cities in the Philippines to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region.”

Royal Enfield operates in the Philippines through Hardcore Brothers Custom Motorcycles Inc. who are the exclusive distributor of Royal Enfield motorcycles. They have been one of the pioneers in the custom motorcycle domain and have been associated with Royal Enfield for the past eleven years.

For more information about Royal Enfield please visit: https://www.royalenfield.com/ph/en/home/