Yamaha Motorshow: Revving Up Cebu's Riding Lifestyle

Revving up Cebu, the Yamaha Motorshow 2025 showcased the new Aerox, defining a thrilling lifestyle of speed, smart tech, and a vibrant community.

Revving up the streets of Cebu! The Yamaha Motorshow 2025 wasn’t just about motorcycles; it was a full-throttle lifestyle experience. Enthusiasts got a taste of the future with adrenaline-pumping test rides of the new Aerox, feeling the raw power and smart tech firsthand. Beyond the machines, the event celebrated the passion of the riding community, offering exclusive merchandise and a glimpse into a world of speed and style. It’s clear Yamaha is not just selling bikes—they’re selling a way of life.

-Diana Lyn A | Lifestyle On Wheels

YAMAHA MOTORSHOW 2025: THE EDGE OF SPEED RACES FORWARD IN CEBU

OFFICIAL RELEASE: Yamaha Motor Philippines | PUBLISHER: ADVAI

Yamaha Motor Philippines, Inc. continues to push the limits of power and performance with the Yamaha Motorshow Cebu held from September 12-14, 2025, at SM Seaside City Cebu. The three-day spectacle is expected to highlight the brand’s cutting-edge lineup and reaffirm Yamaha’s commitment to bringing next-level riding experiences closer to the Filipino riders, especially in the Visayas region.

As one of the country’s fastest-growing motorcycle markets, Cebu and the broader Visayas area play a crucial role in Yamaha’s regional expansion. By tapping into this dynamic market, Yamaha strengthens its connection with the local riding community while introducing new models that perfectly match the diverse needs of the riders in the region, from city commuters to long-distance tourers.

The event kicked off with an electrifying program that featured adrenaline-pumping exhibition ride by the Yamaha Philippine Racing Team, YMPH Executives, and the Drama Moto Club, showcasing the advanced capabilities and aggressive styling of the all-new Aerox & Aerox SP.

A key highlight of this leg was the exclusive test ride activity, giving Cebuanos the chance to experience firsthand the enhanced features, upgraded engines, and superior handling of the newest Aerox models. The test ride was packed with enthusiasts eager to put the new motorcycle’s upgraded engine performance and tech to the test, reflecting strong interest and high engagement from the local market.

In addition to the test ride activity, the exhibit at the Mountain Wing Atrium showcased Yamaha’s complete lineup of commuter motorcycles and sport machines, alongside a curated customer journey that included exclusive merchandise and interactive activities. A dedicated booth for the My Yamaha Motor REV PH allowed bronze, silver, and gold members to access the exclusive test ride experience, adding a premium touch to their visit.

The booth design direction centered on speed, sharp motion, and smart mobility further emphasized Yamaha’s forward-thinking identity. More than just machines, Yamaha continues to promote a lifestyle of power, performance, and passion.

The Yamaha Motorshow in Cebu is proof that the brand’s momentum is only accelerating, and it’s taking the Visayas region along for the ride as it races into the future.