Suzuki Auto Iligan Launches, Reinforcing Suzuki’s Commitment to Accessibility, Quality Vehicles, and Exceptional Customer Care in Northern Mindanao Region
Suzuki Philippines and DES Strong Motors have taken a significant step in bringing quality vehicles and exceptional service closer to Filipino motorists with the grand opening of Suzuki Auto Iligan. This 3S dealership, offering sales, service, and spare parts, is strategically located in Iligan City, reinforcing Suzuki’s commitment to accessibility and customer care. With state-of-the-art facilities and a dedicated team, Suzuki Auto Iligan promises to deliver an outstanding customer experience, embodying Suzuki’s promise to be “By Your Side” throughout every customer’s journey.
-Diana Lyn A | Lifestyle On Wheels
Suzuki Philippines and DES Strong Motors Strengthen Partnership with the Grand Opening of Suzuki Auto Iligan
OFFICIAL RELEASE: Suzuki Philippines Inc. | PUBLISHER: ADVAI
Iligan City, Lanao del Norte — Suzuki Philippines Incorporated (SPH), the country’s leading distributor of compact vehicles, continues to expand its reach in Mindanao with the grand opening of Suzuki Auto Iligan, in partnership with DES Strong Motors, Inc.
The newly opened 3S dealership — offering Sales, Service, and Spare Parts — is strategically located in Purok Ilang-Ilang, Santa Filomena, Iligan City, and stands as a symbol of Suzuki’s continued commitment to provide accessible, high-quality vehicles and exceptional customer care to Filipinos nationwide.
Suzuki Auto Iligan is the fourth Suzuki dealership under the management of DES Strong Motors, Inc., led by Dr. Silvestre Lumapas Jr. (President), Ms. Marilou Du-Lumapas (Vice President), and Ms. Louise Camille D. Lumapas (Managing Director). This expansion underscores the group’s strong belief in the Suzuki brand and its dedication to delivering reliable products and excellent service to customers in Northern Mindanao.
During the ceremony, Mr. Koichiro Hirao, President of Suzuki Philippines, expressed his gratitude and optimism for the partnership, stating:
“This marks another milestone in our partnership with DES Strong Motors. Their passion and commitment continue to inspire us at Suzuki. We are proud to open Suzuki Auto Iligan — a new home for customers in Lanao del Norte and nearby areas.”
Known as the City of Majestic Waterfalls, Iligan City is one of Northern Mindanao’s most progressive urban centers, rich in industry, trade, and tourism. The establishment of Suzuki Auto Iligan reinforces the brand’s presence in the region and supports the city’s continuous growth.
The new dealership features a welcoming showroom that showcases Suzuki’s latest vehicle lineup and well-equipped service bays that ensure efficient and reliable after-sales service. Through these facilities, Suzuki and DES Strong Motors aim to provide an outstanding customer experience — from the moment of purchase to every visit for maintenance and care.
“At Suzuki, we live by our promise to always be ‘By Your Side,’” Mr. Hirao added. “Through our vehicles, our service, and our trusted dealer partners like DES Strong Motors, we strive to be part of every customer’s journey — supporting them every step of the way.”
With the opening of Suzuki Auto Iligan, both Suzuki Philippines and DES Strong Motors reaffirm their shared mission of bringing mobility, value, and trust to Filipino motorists — ensuring that Suzuki remains a brand that is truly By Your Side.
For more information, you may check out any authorized Suzuki Auto dealerships nationwide or visit http://suzuki.com.ph/auto/. For daily updates on Suzuki, please like Suzuki Auto PH’s Facebook page at https://www.facebook.com/SuzukiAutoPH, follow them on X (formerly Twitter) at https://x.com/SuzukiAutoPH and Instagram at @suzukiautoph.
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