Aprilia and Moto Guzzi’s New Chapter: Consolidating Operations to Fuel Your Passion for Italian Motorcycles
Big news for Metro Manila riders! The beloved Aprilia Moto Guzzi Brixton Store is making a change to enhance your experience. Starting August 1, 2025, operations will be consolidated with the main hub in Parañaque at Bikerbox. This move lets them sharpen their focus on the incredible Italian brands you love—Aprilia and Moto Guzzi—while the Brixton location makes way for the growing Royal Enfield lineup. Get ready for an even more centralized and efficient service, all while continuing to fuel your passion for two wheels!
-Diana Lyn A | Lifestyle On Wheels
Aprilia Moto Guzzi Brixton Store Consolidates Operations with Parañaque Facility
OFFICIAL RELEASE: Aprilia Philippines | PUBLISHER: ADVAI
To improve efficiency and deliver an even better experience for our customers, we are consolidating the Aprilia Moto Guzzi Brixton Store with our main service hub in Ireneville, Sucat, Parañaque widely known as Bikerbox. This move allows us to sharpen our focus on Aprilia and Moto Guzzi motorcycles while also giving way to the continued growth of our Royal Enfield lineup.
Since opening its doors in 2020, the Brixton store has been a key destination for Metro Manila’s motorcycle enthusiasts. As the flagship Motoplex for Piaggio brands, it showcased the complete line of Vespa, Aprilia, and Moto Guzzi motorcycles. It also operated as a satellite location for Bikerbox, providing a wide selection of top-quality riding gear and accessories.
Over the past five years, the Brixton store has earned a strong reputation in the riding community. Known for its expert team, personalized service, and diverse product offerings; it became a go-to spot for both new and experienced riders. As we prepare to close this chapter, we extend our deepest thanks to our loyal customers, partners, and the wider motorcycling community for their unwavering support.
Aprilia Moto Guzzi Brixton will close its doors on July 31, 2025. Beginning August 1, customers can continue to enjoy the full range of Aprilia and Moto Guzzi motorcycles, and services at our Parañaque facility in Ireneville, Sucat. In addition, units will remain available through our other official dealerships: Aprilia Moto Guzzi Daang Hari, and Aprilia Moto Guzzi San Fernando.
Aprilia motorcycles will also continue to be available at Vespa Aprilia Pangasinan, and Vespa Aprilia Malolos.
Our Parañaque showroom is fully equipped to deliver the same exceptional service and expertise that customers have come to expect from our Brixton location. This transition marks a step toward a more centralized and efficient operation, without compromising our commitment to high-quality service and rider satisfaction.
We’re excited to welcome our valued customers to our Parañaque branch and continue fueling their passion for Italian motorcycles.
For inquiries or service appointments, please contact MSI Service: +63 917 651 8541 or visit us at Lot 8 B2 Doña Irenea St. Ireneville Sucat Parañaque.
Join Lifestyle On Wheels with Aprilia Philippines for exclusive offers and updates #OnWheels and #InLifestyle.
