PHILUSA Celebrate its 65th Anniversary with Advocacy

LIFESTYLE | #Features

PHILUSA’s advocacy for a cleaner and plastic-free environment can be relevant to motoring and lifestyle. By promoting sustainable practices and encouraging the use of eco-friendly and sustainable products, PHILUSA could help reduce the amount of plastic waste generated by motorists and promote a more sustainable lifestyle overall.

Read on.

PHILUSA advocates health and sustainability on its 65th anniversary celebration to make a deeper impact for every Filipino home

PHILUSA Corporation has established itself as the partner of every Filipino home with several iconic household brands, including Rhea, MEDIPLAST, Apollo, Cleene, Babyflo, Albatross, and Gleam among others. As the 100% Filipino-owned company celebrates its 65 th year, PHILUSA looks to carve new meaning in its quest to be a “Katuwang ng Bawat Tahanang Pilipino.”

PHILUSA releases on social media a two-part video series, highlighting the company’s partnerships with like-minded organizations that advocate the reduction of ocean-bound plastic waste and clean water access.

In-PHOTO: Plastic Bank and Coke event at Robinsons Gen. Trias, Cavite

“Layunin ng PHILUSA na itaas ang kaalaman sa sustainable sanitation at proper hygiene practices,
pati na rin sa tamang pangangalaga ng ating kalikasan.”

“We want to empower and encourage Filipino households in bringing about positive change and
making the world a safer and cleaner home for all of us.”
Neogin Evangelista, PHILUSA Corporation President and General Manager

The first video, titled “Katuwang sa Kalikasan,” narrates the efforts of PHILUSA in helping save the environment. According to studies, the Philippines ranks as the 3 rd largest contributor of marine plastic waste.

In its bid to reduce ocean-bound plastic waste, PHILUSA joined hands with the Canada-based social enterprise Plastic Bank. The organization is committed to getting rid of ocean plastic while helping improve the lives of plastic collectors. In just a year, PHILUSA and Plastic Bank collected 2.5 million plastic bottles, preventing them from entering the ocean.

PHILUSA-ADVOCATE-5_L-Wheels — **In-PHOTO** | PHILUSA Team, Plastic Bank representatives, and Plastic Bank Waste Collectors

Meanwhile, the second video titled “Katuwang sa Kalinisan,” follows PHILUSA’s efforts in promoting basic access to clean water, in partnership with Manila Water Foundation (MWF). Data reveal that 50.3 million Filipinos still do not have access to water sanitation facilities and services as of 2020.

To address this pressing issue, MWF has launched “WASH: Water Access, Sanitation, and Hygiene,” a program that promotes health and sanitation in marginalized communities. PHILUSA joins MWF in its mission to improve access to clean and potable water, as well as the promotion of proper hygiene practices in communities. PHILUSA also partners with MWF in the observance of other related programs, including Global Handwashing Day, World Toilet Day, and World Oral Health Day.

In-PHOTO | PHILUSA General Manager Neogin Evangelista, Manila City Mayor Honey Lacuna, MWF Executive Director Reginald Andal, with TV personality Robi Domingo

“Bukod sa mga nakamit na layunin ng dalawang programang ito, nais ng PHILUSA na ipahiwatig ang mensahe na patuloy ang laban.”

“We hope every Filipino household joins us in our continuing mission to take care of our environment and everyone else.”
Maya Leander, PHILUSA Corporation Marketing Head

Watch these videos to know more about Katuwang sa Kalikasan and Katuwang sa Kalinisan campaigns.To know more about PHILUSA, visit the Facebook page at www.facebook.com/PhilusaCorporation. Visit PHILUSA’S programs and products at www.philusa.com.ph.