Hyundai Motor's New Strategy to Lead Smart Mobility

Hyundai Motor invests $85 Billion to lead the electrification era with new EV factories and battery technology for future mobility

SEOUL, Kores – Hyundai Motor Company has announced a new strategy called “Hyundai Motor Way”. It will guide the company’s transition to electrification for future mobility. The company plans to invest KRW 109.4 trillion ($85 billion) over the next 10 years. Including KRW 35.8 trillion ($28 billion) for electrification.

The key parts of the strategy include introducing a next-generation modular architecture for EVs, strengthening EV production capacity, battery development capabilities, and future businesses.

HYUNDAI-FUTUREPLAN-1_LWheels — *Jaehoon Chang (President and CEO)*

The Integrated Modular Architecture

Hyundai Motor’s new EV platform will be called the Integrated Modular Architecture (IMA). The IMA will be used on 13 new dedicated EV models from Hyundai Motor Group’s automotive brands Hyundai, Kia, and Genesis through 2030.

HYUNDAI-FUTUREPLAN-3_LWheels — *Jaehoon Chang (President and CEO)*

New factories dedicated to EVs

The company also plans to build new factories dedicated to EVs in regions. This will bring expected growth significantly in the future and require localization. The new factories will be equipped with new “smart factory” technologies to maximize the efficiency of EV production.

HYUNDAI-FUTUREPLAN-2_LWheels — *Jaehoon Chang (President and CEO)*

Investing on battery development

In addition to the IMA, Hyundai Motor is also investing heavily in battery development. The company plans to invest KRW 9.5 trillion over the next 10 years. This is to enhance its internal capabilities and procure resources.

HYUNDAI-FUTUREPLAN-5_LWheels — *Jaehoon Chang (President and CEO)*

The “Hyundai Motor Way”

Hyundai Motor is committed to becoming a leader in the electrification era. The company’s new strategy, “Hyundai Motor Way,” will help the company achieve its goal. To become a smart mobility solution provider.

HYUNDAI-FUTUREPLAN-4_LWheels — *Jaehoon Chang (President and CEO)*

Moving ahead in the electrification era.

The company’s commitment to electrification is evident in its ambitious investment plans. The company is investing more than any other automaker in the development of EVs and EV infrastructure. This investment will help Hyundai Motor to stay ahead of the competition and become a leader in the electrification era.

HYUNDAI-FUTUREPLAN-6_LWheels — (Left to right) Taesik Yun (Head of IR Team), Zayong Koo (Senior Vice president and Head of IR Group), Gang Hyun Seo (Executive Vice President and Head of Finance & Accounting Division), Jaehoon Chang (President and CEO), Heung-soo Kim (Executive Vice President and Head of the Global Strategy Office), Chang Hwan Kim (Senior Vice President and Head of the Battery Development Center)

In addition to its investment in EVs, Hyundai Motor is also investing in other future mobility businesses. This includes autonomous driving, hydrogen fuel cells, and robotics. This investment will help Hyundai Motor to become a leader in the smart mobility industry.

HYUNDAI-FUTUREPLAN-7_LWheels — (Left to right) Taesik Yun (Head of IR Team), Zayong Koo (Senior Vice president and Head of IR Group), Gang Hyun Seo (Executive Vice President and Head of Finance & Accounting Division), Jaehoon Chang (President and CEO), Heung-soo Kim (Executive Vice President and Head of the Global Strategy Office), Chang Hwan Kim (Senior Vice President and Head of the Battery Development Center)

Electrification and future mobility

Hyundai Motor’s commitment to electrification and future mobility is a sign of the company’s confidence in the future of these technologies. The company is well-positioned to become a leader in these industries. And its investment plans will help it to achieve its goals.

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