Grab Strategize to Meet Demands for a Holiday Mobility Experience

Grab’s Proactive Strategy for a Seamless Holiday Mobility Experience: Optimizing Fleet, Meeting Demand, and Partnering with MOVE IT

Grab Philippines is taking a proactive approach to meet the expected surge in demand during the holiday season by implementing various strategies, optimizing its fleet, and collaborating with partners like MOVE IT to ensure safe and reliable transportation options. Grab outlines optimism and proactive measures in addressing the expected increase in demand for its mobility services during the holiday season in December 2023.

Here are some key points:

Optimizing Fleet Utilization:

Grab is confident about the reliability of its mobility services during the holiday season.
Proactively implementing mobility solutions to optimize fleet utilization is a key strategy.
The goal is to maximize the efficiency of every GrabCar on the road.

Anticipated Increase in Demand:

Historically, Grab has observed a significant surge in demand for its services during the holiday season.
GrabCar demand is expected to increase by at least 20% in December 2023, with a spike of up to +45% in the 2nd and 3rd weeks.

Challenges and Solutions:

The spike in demand poses a challenge for supply allocation, addressed through Grab’s vehicle maximization strategy.
Grab leverages data, platforms, and technology to understand and address the challenges passengers, consumers, and partners face.

Platform Enhancements:

Grab has activated various mobility solutions to enhance platform reliability, including the relaunch of GrabShare for carpooling.
GrabAirport feature ensures reliable GrabCar booking experiences for passengers, especially for Overseas Filipino Workers during the holidays.
Introduction of Multi-Taxi Type (MTT) booking to reduce allocation time for time-constrained passengers.

Driver Pool Growth:

Grab collaborates with the Land Transportation Franchising and Regulatory Board (LTFRB) to grow its driver pool.
The fleet has grown by 40% following the opening of new slots by LTFRB, and Grab continues to onboard new drivers.

Partnership with MOVE IT:

MOVE IT, a two-wheel ride-hailing company, partners with Grab to address the holiday commuter demand.
MOVE IT emphasizes safety and fairness, aligning with the government’s priorities in the motorcycle taxi industry.

Alternative Mobility Option:

MOVE IT offers an alternative mobility option, ensuring safe, efficient, and honest transportation during high-traffic periods.
The MOVE IT app includes safety features such as Share Your Ride, 24/7 Help Centre, Emergency Response, and VOIP calling.

Productivity Enhancement for Riders:

MOVE IT’s Back-to-Back Booking feature allows rider-partners to accept a new booking while completing an ongoing one, maximizing their online hours.

Continuous Growth and Engagement:

MOVE IT continuously grows its fleet in specific regions and engages with rider partners in knowledge-sharing and capacity-building programs.

Grab is gearing up for a busy holiday season with a proactive strategy aimed at optimizing its car fleet, meeting anticipated demand surges and forging strategic partnerships. Key initiatives include maximizing GrabCar efficiency, addressing supply challenges through innovative solutions, growing the driver pool, and partnering with MOVE IT for a safe and reliable alternative.