FIAT at the World premiere Metaverse Store

FIAT returns to CES in Las Vegas with two major exhibits, where the focus is the all-New, all-electric 500 with two innovative projects in the pursuit of the Brand’s “tech it easy” philosophy. World Premiere for the American public of the FIAT Metaverse Store, the first metaverse-powered interactive showroom, at the Microsoft booth. FIAT Metaverse Store will be one of the key innovative pillars for launching the New 500e in the US in 2024. New 500e also featured on the Stellantis booth to announce its partnership with Free2move for an increasingly sustainable urban mobility. Read on.

In light of this, FIAT will bring to the public for the first time the world’s first metaverse-powered showroom: the FIAT Metaverse Store. This revolution in customer experience is accessible, thanks to the partnership with Microsoft and Touchcast, at the Microsoft booth located in the West Hall #6017, recreating the feel of a showroom from home.

Alongside the FIAT Metaverse Store, the New 500 will also be the center of attention in the Free2move area of the Stellantis booth. 

Both these initiatives reflect FIAT’s core values which prioritize the customers’ needs while staying socially relevant in an era of continuous change.