Nissan’s Bataan Pop‑Up Turns Showroom Into a Coffee‑Fueled Garage, Showcasing Four Models, Two Service Bays, and Community Charm for locals
In the heart of Bataan, Nissan Philippines rolled out its first 3S pop‑up store, turning a showroom into a hub that feels like a garage with a twist. The space packs four gleaming models, two service bays, and a parts corner, inviting commuters to sip coffee while their ride gets a quick check‑up. Operated by longtime partner Royce Motor Center, the pop‑up blends convenience with community, giving locals a hassle‑free way to experience Nissan’s latest wheels on their own turf.
-Diana Lyn A | Lifestyle On Wheels
Nissan Philippines opens its first 3S Pop-Up Store in Bataan
The new facility is the first of its kind to offer sales, service, and spare parts.
OFFICIAL RELEASE: Nissan Philippines Inc. | PUBLISHER: ADVAI
BATAAN, Philippines – December 5, 2025 – Nissan Philippines celebrates the inauguration of the Nissan Bataan Pop-Up Store, the brand’s first-ever 3S pop-up facility in the country. Designed to deliver the convenience of sales, service, and spare parts in one location, the new pop-up store marks a significant step in Nissan’s efforts to provide flexible and accessible customer touchpoints nationwide.
Located in the municipality of Abucay, the Nissan Bataan Pop-Up Store provides customers with a complete Nissan experience. The facility features four vehicle displays that showcase the latest models in the line-up, along with two service bays equipped to handle essential maintenance and aftersales support.
The pop-up store is operated by Royce Motor Center Inc. (RMCI), a long standing dealer partner of Nissan. Through this addition, RMCI and Nissan Philippines aim to provide more touchpoints for customers in areas where Nissan continues to see strong interest and growth.
“The Nissan Bataan Pop-Up Store reflects our ongoing efforts to meet customer needs wherever they are,” said Masao Tsutsumi, President of Nissan Philippines. “By introducing our first 3S pop-up concept, we are able to provide a full-service Nissan experience while assessing opportunities for long-term growth in high-potential areas.”
The launch of Nissan Bataan Pop-Up Store builds on Nissan Philippines’ ongoing expansion, following recent dealership openings and upcoming projects designed to enhance customer access nationwide.
For more information on the Nissan Bataan Pop-Up Store, customers may visit them at Unioil Roman Superhighway, Brgy. Calaylayan, Abucay, Bataan.
To learn more about Nissan vehicles, visit https://www.nissan.ph/.
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