Aston Martin’s journey to a sustainable luxury

Aston Martin accelerates the journey to a world-leading sustainable ultra-luxury business with the announcement of an ambitious Racing Green strategy.

Gaydon, UK:  Aston Martin has today hit the accelerator pedal on its journey. To become a world-leading sustainable ultra-luxury automotive business. With the announcement of an ambitious new sustainability strategy, Racing.Green.

Racing Green

Launched on Earth Day, Racing. Green. formalizes core principles. Aligned with the UN Sustainable Development Goals, that reflects Aston Martin’s established approach. To sustainability and sets bold new targets across all aspects of the business. With a focus on tackling climate change, creating further a better environment, and building a stronger, more diverse, and more inclusive company.

The ultra-luxury British manufacturer has joined a list of ambitious companies. Committing to act on climate change through membership of the Science-Based Targets initiative (SBTi). Moreover, the global body enables businesses to set emissions reduction targets in line with climate science.

Within the commitments announced in Racing.Green. Aston Martin is targeting Net-Zero emissions from its manufacturing facilities by 2030. With a 30% reduction in supply chain emissions from a 2020 baseline. In addition, the company has outlined an ambition to achieve Net-Zero emissions across its entire supply chain by 2039.

The new targets build on Aston Martin’s sustainability progress to date. With a 44% reduction in emissions intensity in its UK operations between 2020 and 2021. And 100% renewable energy used across all its UK manufacturing facilities since 2019. A major project will see Aston Martin install more than 14,000 solar panels at its St Athan site in Wales. Capable of delivering 20% of the plant’s annual energy demands.

100% of waste at Aston Martin is already successfully diverted from landfills. With a target to eliminate all plastic packaging waste at Aston Martin within three years. The Racing.Green. the strategy further targets the reduction of water consumption by 15%. Maximization of sustainable materials, and enhancement of biodiversity across all sites.

Sustainability Principles

Renowned for its product longevity, exclusivity, and hand-built craftsmanship. Aston Martin has manufactured fewer than 109,000 cars in its 109-year history. Additionally, 95% of these highly treasured cars are estimated to be still on their journey.

Sustainability principles will also be embedded into Aston Martin’s future product strategy. That includes further a clear roadmap to electrification. Aston Martin is developing alternatives to the internal combustion engine. With its first plug-in hybrid. The mid-engine supercar Valhalla – to commence deliveries in early 2024.

Battery-electric Vehicles

Aston Martin’s first battery-electric vehicle is targeted for launch in 2025, and by 2026. All-new Aston Martin product lines will have an electrified powertrain option. And also, Aston Martin plans for its entire core portfolio of GT sports cars and SUVs to be fully electrified by 2030.

Innovation Expanded

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The use of innovative sustainable materials in Aston Martin cars is also being expanded. That includes also exploring the use of green aluminum alloy. Manufactured using 100% renewable energy. And leather-free vegan interior options. To provide greater customer choice and reduce environmental impact.

As part of its Diversity, Equality, and Inclusion strategy, Aston Martin is targeting 25% of all leadership roles. And also, to be filled by women within the next five years.

The Racing.Green. strategy, and progress towards its goals. Overseen by a Board Sustainability Committee chaired by Non-Executive Director Dr. Anne Stevens.

Tobias Moers, Chief Executive Officer of Aston Martin Lagonda, said: “Aston Martin is accelerating. We are transforming our business and believe that now is the time. To challenge ourselves to make a bigger difference. To become a world-leading sustainable ultra-luxury business.” 

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“Whilst embracing electrification. We believe our sustainability ambitions must be broader than just producing emissions-free vehicles. And want to drive sustainability principles across our entire business. A team representative of society proudly producing responsible products. With a reduced environmental impact and making a positive contribution to the communities where we operate.

“Applying our passion for engineering and design innovation to this challenge. We are excited about shaping not just how quickly the world gets from zero to sixty. But how quickly we get to Net-Zero.”

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SOURCE: ASTON MARTIN PRODUCTION: LIFESTYLE ON WHEELS

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