Yamaha Motor Establishes Safety Vision of “Jin-Ki Kanno × Jin-Ki Anzen”, Working together with customers toward a world with no accidents.
Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it has newly established “Jin-Ki Kanno × Jin-Ki Anzen” as its Safety Vision.
Jin-Ki Kanno is Yamaha Motor’s exclusive development ideal. Technology born from Jin-Ki Kanno seeks to deliver users the seductive exhilaration felt when they truly become one with their machine. Jin-Ki Anzen is the Company’s belief that having people and machines work together in complementary ways can make more sophisticated safety skills and technologies possible.
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Centering our safety efforts on Technologies, User Skills, and Connectivity, the Jin-Ki Kanno × Jin-Ki Anzen Safety Vision expresses Yamaha Motor’s unique approach to create a world free of accidents together with our customers, in which users can experience the joy and Kando* that comes from progressing their own skills and abilities while having fun at the same time.
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In the new Medium-Term Management Plan (2022–2024) announced in February this year, Yamaha Motor made Sustainability a new pillar of its corporate activities and is prioritizing several non-financial indicators to enhance social value. In aiming to create value in a new mobility society, “safer riding and users’ peace of mind” is one of the banners under which Yamaha Motor is looking to connect with people and thrive as a company.
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*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.
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