Yamaha and Spartan Uniting Toughness in the 'Play Your Tough'

Yamaha Mio Gear’s Empowering Odyssey in Partnership with Spartan Philippines for the ‘Play Your Tough’ Campaign in 2023

Yamaha Motor Philippines collaborated with Spartan Philippines in 2023 for their ‘Play Your Tough’ Campaign, showcasing the Yamaha Mio Gear as a symbol of personal toughness. The motorcycle became the official lifestyle motorcycle of Spartan Philippines until May 2024. The partnership included the Mio Gear Playground launch tour with physical challenges in Luzon, Visayas, and Mindanao.

The Mio Gear Squad, representing Yamaha, participated in Spartan Races such as Spartan Race Alviera, Spartan Race Stadion in New Clark Pampanga, and Spartan Race Montclair in Pampanga. These races highlighted the versatility of the Mio Gear motorcycle and the capabilities of the participants.

The collaboration aims to connect the challenges of Spartan Races with the resilience required in motorcycle riding. The positive outlook for 2024 suggests continued growth in Spartans participating in races. For updates, Yamaha provides links to their website and social media channels, emphasizing the motorcycle’s toughness and determination.

Stay updated by following Yamaha on socials:

Website: https://www.yamaha-motor.com.ph/index.html
FB Page: https://www.facebook.com/ph.yamaha
YT Channel: https://www.youtube.com/user/yamahamotorphils
IG: https://www.instagram.com/yamahaphilippines/?hl=en
TikTok: https://www.tiktok.com/@yamahamotorph