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IRC Launches its best tires that suit every Filipino rider, affordable yet of high quality, that fit every riding condition.
– Alex A – Lifestyle On Wheels
Nothing beats a reliable tire when it comes to the ride that gets you to work and delivers your package. Even better when you’re on that epic weekend tour. It all boils down to four things: safety, performance, durability, and cost.
IRC Tires isn’t just selling rubber. They’re aiming to be the most trusted wingman for every Filipino rider. They’ve hit the strict safety standards of Japanese manufacturers. And now they’re setting a new goal. To sell more? No! To be the standard tire that can be found in every local moto shop within the next three years.
The philosophy? Performance that shouldn’t bankrupt you. The new lineup can deliver this philosophy. That includes the versatile Exato and the track-tested MBR-Ten. Designed to give you that “racing feeling” and aggressive grip. This kind of performance saves you in a tough corner. But how much will you spend to achieve that kind of performance to spend to buy that tire? For IRC, it’s like an everyday price (affordable). IRC allows you to think of it as a premium grip without the premium guilt.
Filipino roads are a usual battlefield of sand, rough concrete, and surprise construction zones. Not to mention, sudden pedestrians who crossed around every corner. IRC recognizes that local riders need a tire that can handle that beating. Day in and day out, their tires are designed for the rider “going around the country”. And the dedicated express driver will love this tire. The MBR-Ten, for example, is tough enough for the daily grind. At the same time, sporty enough for the tracks. IRC built this for a true dual-purpose companion.
Simply put, IRC is a reliable tire back into the hands (and under the bikes) of the people who ride the most. They’re building a brand based on trust. It will probably a a lifestyle choice, but with a great grip and great value, the only non-negotiable side would be the frequency of replacing your tires.
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