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Hyundai and Sony Pictures team up again for “Spider-Man: Across the Spider-Verse.” The film features Hyundai’s Prophecy concept EV model and showcases their future mobility vision. The collaboration includes a global marketing campaign, highlighting Hyundai’s innovative products and generating positive momentum for the brand. Read on.
Hyundai Motor and Sony Pictures Team Up for the Third Time with ‘Spider-Man: Across the Spider-Verse’
Hyundai Motor Company and Sony Pictures are once again teaming up for the highly anticipated film “Spider-Man: Across the Spider-Verse.” This collaboration follows their successful partnership established in 2020. It aims to showcase Hyundai’s cutting-edge mobility vision to a global audience. The animated movie features Hyundai’s Prophecy concept EV model, symbolizing the future of transportation. Additionally, it introduces Hyundai’s upcoming mobility concepts set in the year 2099 in the city of “Nueva York.”
The movie highlights the “Flying Prophecy,” a version of Hyundai’s real-world concept car. It served as the inspiration for the IONIQ 6. It also showcases Hyundai’s advanced air mobility, purpose-built vehicles, and Hub. Demonstrating their commitment to sustainable and efficient urban transportation solutions.
To complement the film’s release, Hyundai and Sony Pictures have launched a multi-dimensional global marketing campaign. This includes an animated TV commercial featuring Spider-Man, IONIQ 6, and IONIQ 5. Accompanied by a catchy new song produced by Metro Boomin. Social media content inspired by the Spider-Verse theme, a behind-the-scenes film exploring Hyundai’s future mobility concepts. And an offline promotional exhibition further enhance the campaign’s impact.
Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. He expressed enthusiasm for presenting their future mobility vision through entertaining content that resonates with younger generations. Jeffrey Godsick, EVP, Global Partnerships & Brand Management at Sony Pictures Entertainment, commended Hyundai’s ability to capture the essence of their brand. It aligns seamlessly with the iconic Spider-Man character.
Through this partnership, Hyundai aims to generate positive momentum for their brand. It showcases their innovative products and technologies to a wide audience.
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