Sony’s ULT POWER SOUND Series is Here to Fuel Your Drives and Adventures
Who says the music stops when you leave your car? For car and bike guys, the soundtrack to our lives is just as important as the ride itself. It’s about that feeling of the bass shaking the seats, the melody flowing through the open windows, and the perfect playlist for a long drive. That’s why Sony’s latest launch, the ULT POWER SOUND series, is an attention-grabber. It’s a speaker lineup that’s all about bringing that audio-level vibe. Whether you’re cruising on the highway, hanging out at a car meet, or just chilling in your garage.
The “Vibe Live” event, a full-on takeover that felt more like a concert than a product launch. Angelique Manto, the host, perfectly captured the energy. “We are owning the style and setting the vibe,” she said, and Lifestyle On Wheels saw exactly what she meant. The crowd was a mix of creators, media professionals, and VIPs, all dressed in their unique attire. The shared passion for music wasn’t just about showing off new gadgets. It was about celebrating the culture of sound and style.
The highlight, of course, was getting up close and personal with the new ULT POWER SOUND speakers. Sony’s been in the game for years, but this new lineup feels different. It’s built for those of us who live life in the fast lane and need our music to keep up.
The ULT POWER SOUND Squad: For Every Vibe and Every Ride
Sony introduced the new members of their “ULT POWER Squad,” a series designed to deliver powerful bass and immersive sound for any situation:
ULT TOWER 9: This is the big kahuna of the group. It’s a party on wheels, literally. The ULT TOWER 9 is a massive speaker with a handle and built-in wheels, making it easy to transport from your trunk to the campsite or a friend’s house. It packs an extremely powerful punch with two bass modes (ULT1 for deep, low-frequency bass and ULT2 for a powerful, punchy bass) and 360-degree party lights. Imagine this: you’ve just finished detailing your ride, and you’re celebrating with your crew. This speaker turns a simple hangout into a full-blown concert. Plus, it has a built-in battery for up to 25 hours of playtime, so the music doesn’t have to stop.
ULT FIELD 5 & ULT FIELD 3: These are your daily drivers. The ULT FIELD 5 is a portable speaker with an included shoulder strap. Perfect for taking to the beach, a track day, or a weekend road trip. It’s rugged, with an IP67 rating for water and dust resistance, so you don’t have to worry about a little rain or a dusty trail. The ULT FIELD 3 is the even more compact version, designed for “powerful bass in the palm of your hand.” It’s the perfect companion for a hike or just a casual afternoon drive with a friend.
This whole series is a testament to Sony’s “For the Music” campaign, which is all about connecting creators and fans through authentic music experiences. As Mr. Kentaro Imamura, the marketing director, explained, Sony works with artists and producers to make sure you hear the music exactly as they intended—as if you’re in the studio with them.
For those of us who appreciate the rumble of an engine and the kick of a bass drum, the ULT POWER SOUND series is a game-changer. It’s more than just a speaker; it’s a statement. It’s a way to bring your passion for music and your style together, no matter where your journey takes you. So, get ready to turn up the sound, own your style, and feel the music in a whole new way.
Join Lifestyle On Wheels with Sony Corporation for exclusive offers and updates #OnWheels and #InLifestyle.
