Sony Alpha For Her: Empowering Filipina Photographers

Empowering Filipina Photographers to Capture the Road Less Traveled with Alpha 7C II and Exclusive Straps.

Alex A – Lifestyle On Wheels

The Philippines’ vibrant motoring scene offers more than just transportation; it’s a dynamic lifestyle. The roads here are alive with stories waiting to be told. Seeing the world is a captivating experience. Framing it is even better for lasting memories. For travel junkies, weekend cruises take you through scenic countryside. Sony Philippines recognizes this. With its “Alpha For Her” initiative, they are empowering female creators. These creators capture this unique essence through the lens – the powerful Alpha 7C II.

Imagine a Filipina motorist. Her Alpha 7C II effortlessly documents her road trips. She captures the sunrise over a mountain pass. She also captures the intricate details of a classic jeepney. Additionally, she captures the camaraderie at a car meet. This is just a few lifestyle factors women nowadays look into and be in the world.

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This compact full-frame camera pairs with the stylish, limited-edition Alpha For Her straps designed by Grace Ciao. These straps are available for free to female Alpha 7C II users who register their camera on MySony. Together, they become more than just equipment. It’s an extension of her creative spirit.

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To further champion female perspectives, Sony’s “She Frames the World Photo Contest” extends an invitation to all female creatives. It does not matter if they use a camera or a smartphone. Participants simply submit one photo reflecting their unique worldview. And this is only until July 13, 2025. The grand prize? A Sony Alpha 6700 mirrorless camera kit, perfect for elevating their storytelling.

Participating stores are as follows:

Luzon

  • Avid – SC SM Megamall
  • Avid – SC SM Mall of Asia
  • Avid – SC Glorietta
  • Avid – SC SM North EDSA
  • Avid – SC SM Pampanga
  • Avid – SC SM Baguio kiosk
  • Avid – SC Filinvest
  • Avid – SC SM Dasmariñas

Visayas

  • Colours / Digikaden – SC Ayala Centre Cebu
  • RL Appliance – SC Robinsons Tacloban
  • Avid – SC SM Cebu kiosk
  • Avid – SC SM Iloilo kiosk

Mindanao

  • Metro Plaza – SC SM Ecoland Davao
  • Metro Plaza – SC Abreeza Mall Davao
  • Desmark – SC Centrio CDO

Full announcement post for reference: https://www.facebook.com/share/p/1EFjcb7JnF/

This is a powerful drive towards inspiring women to share their vision is powered by Sony. Get ready to frame the world from their unique vantage point on the open road.


Join Lifestyle On Wheels with Sony Philippines for exclusive offers and updates #OnWheels and #InLifestyle.

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