Experience the Vibrant Heart of Cebu as Coco Martin and the Next Generation Toyota Tamaraw Celebrate Faith and Entrepreneurial Spirit Together
Celebrate the Sinulog spirit with a side of star power! Toyota Motor Philippines took the festival to the next level as Coco Martin brought the Next Generation Toyota Tamaraw to the heart of Cebu. From meeting local business owners at Toyota Mabolo to dancing at the Grand Parade, the “Tamaraw Roadshow” proved that reliability is the perfect partner for faith and tradition. For MSMEs and modern explorers, the Tamaraw isn’t just a vehicle—it’s a dependable lifestyle companion for every journey.
-Diana A | Lifestyle On Wheels
Pit Señor! Toyota Motor Philippines Celebrates Sinulog with Coco Martin
Toyota Tamaraw Ambassador pays homage to Sinulog
OFFICIAL RELEASE: Toyota Motor Philippines | PUBLISHER: ADVAI
Toyota Motor Philippines (TMP) brought extra excitement to this year’s Sinulog celebration by welcoming Coco Martin to Cebu City during the festival weekend. Through this, TMP highlighted its support for local traditions and its commitment to engaging communities across the Philippines.
Festival-goers were treated to a memorable experience, seeing Coco Martin up close as he joined the festivities, bringing energy and star power to the vibrant celebration.
For Coco Martin, the Sinulog is not only a fiesta but also an occasion for people to unite in prayer and set aside differences.
“Ramdam mo dito yung tibay ng loob at pananampalataya ng mga Cebuano,” he said during his visit to Cebu City on Sinulog weekend. (You feel the Cebuanos’ inner strength and faith.)
TMP’s initiative not only amplified the spirit of Sinulog but also created meaningful connections with the people of Cebu.
Toyota Motor Philippines (TMP) and Coco Martin timed his Next Generation Toyota Tamaraw Roadshow with the Sinulog celebration, held every third weekend of January in Cebu, to be one with the Cebuano devotees. He proudly carries his badge as the Tamaraw Next Generation ambassador, enthusiastically going from one city to another to engage with the Tamaraw customers and his fans.
Cebu City was his fourth stop after Cagayan de Oro City, Tacloban City, and Marilao, Batangas. He has more cities to visit in the months ahead.
He likens the strong and persevering faith of the people of Cebu to the durability and reliability of the Tamaraw Next Generation. A devout Catholic, the actor/filmmaker who is behind the TV hit series “FPJ’s Ang Probinsyano” and “FPJ’s Batang Quiapo”, has a strong devotion to the Black Nazarene.
Toyota Motor Philippines (TMP) brought Coco Martin closer to Cebuano fans during the Sinulog weekend, starting with a meet-and-greet at the Toyota Mabolo showroom with Toyota Tamaraw customers. He then entertained mallgoers with lively performances, trivia games, and photo opportunities, even trying the steps of the traditional Sinulog dance. The weekend culminated with Coco joining the Grand Parade aboard a “Next Generation Toyota Tamaraw” float organized by Toyota Team Cebu, braving intermittent weather to experience the Sinulog beat and delight the street crowd.
The Next Generation Toyota Tamaraw utility van, launched in 2024, has quickly become a popular choice among micro, small, and medium enterprises (MSMEs), start-ups, and those familiar with the early Tamaraw FX. With its design customizability, fuel efficiency, and affordability, the Tamaraw is now increasingly seen on roads nationwide, supporting nation-building by enabling better mobility and empowering MSMEs to grow their businesses.
Cebu businessman Eric Ong has just bought his second Tamaraw, the 2.4 GL Utility Van DSL AT. He already has the Dropside DSL A/T variant that he uses for his construction business, Worldwide Builders.
He said he had waited for the 2.4 GL Utility Van DSL AT automatic transmission because it is more efficient to drive than a vehicle with manual transmission. Also, when he needs to load purchases of auto parts needed for his EGO Taxi fleet, the FX provides security for his cargo. And, he added, human passengers can safely ride in the Tamaraw FX.
Marc and Christine Lin just bought a Tamaraw FX DSL A/T, intending it for their restaurant business especially for delivery. They said they find the Tamaraw “sturdy and reliable.”
The Ongs and the Lins received the ceremonial keys to their Tamaraw FX from Coco Martin at the Toyota Mabolo showroom on January 17.
The FX is the first and only utility van with automatic transmission across all brands in the Philippine market today, according to Toyota Mabolo.
Lester Alferez, who is in the coffee industry, found the Tamaraw “a reliable vehicle that can handle daily work in the shop.”
“It’s strong, practical, and perfect for our coffee business needs,” he said.
Toyota has rolled out new colors for the Tamaraw utility van: greyish blue metallic and super red for the Tamaraw FX DSL MT and super red for the Tamaraw Dropside DSL AT.
To learn more about Next Generation Tamaraw, visit https://www.toyota.com.ph/tamaraw or inquire at your nearest Toyota dealership.
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