Revving Up: MDPPA’s New Era of Joyful Riding

More Than Just Engines: MDPPA Inducts 2026 Leaders to Bring Global Innovation and the True Joy of Mobility to Riders


The MDPPA is revving up for an exciting 2026, ushering in a fresh leadership team led by President Erwin Estrada. At a vibrant ceremony at Hilton Manila, the association reaffirmed its commitment to bringing the “joy of mobility” to every Filipino family. Beyond the business of bikes, this new era focuses on elevating the riding experience through enhanced road safety and global innovation. Whether you’re a daily commuter or a weekend explorer, the road ahead looks smoother and more connected.

-Diana A | Lifestyle On Wheels

2026 Feb 4 1200 pm MDDPA 5 LW

OFFICIAL RELEASE: MDPPA PUBLISHERADVAI

Hilton Manila, Pasay City, February 3, 2026 – Stepping into a year of pivotal growth, the  Motorcycle Development Program Participants Association, Inc. (MDPPA) has ushered in a new era of leadership. The association recently inducted its 2026 officers, rallying the  industry under the banner: “Moving Forward Beyond the Current Challenges, Sustaining Industry Leadership.” The new term focuses on resilience and innovation within the Philippine motorcycle sector. 

2026 Feb 4 1200 pm MDDPA 7 LW

The ceremony was headlined by Honorable Ramon G. Reyes, DOTr Undersecretary for  Road Transport and Non-Infrastructure, who served as the keynote speaker. Highlighting  the government’s support for the sector, Undersecretary Reyes presided over the  induction of the 2026 executive board: Mr. Erwin D. Estrada (Honda Phils., Inc.) as  President; Mr. Romeo B. Tan (Yamaha Motors Philippines Inc.) as Vice President; Mr.  Norminio C. Mojica (Suzuki Philippines, Incorporated) as Treasurer; and Mr. Alexander  A. Cumpas (Kawasaki Motor (Phils) Corporation) as Auditor. 

2026 Feb 4 1200 pm MDDPA 4 LW
2026 Feb 4 1200 pm MDDPA 6 LW

The Committee Chairmen who were also instated were Mr. Toni Boi Acuesta (Yamaha)  for Marketing, Mr. Raymund Cristobal (Honda) for Road Safety, Mr. Richard Paul  Natividad (Kawasaki) for Technical and Atty. Ricardo Brazal (Suzuki) for Government and  Gilmar de Castro (MDPPA) for Research & Planning Committee.  

2026 Feb 4 1200 pm MDDPA 2 LW

Previous President Mr. Alexander A. Cumpas reflected on the association’s milestones  during the 2024–2025 term, attributing these successes to the collective synergy of the  member-manufacturers. He noted that these achievements serve as a definitive blueprint  for the future—a foundation designed to ignite further action and align perfectly with this  year’s vision of sustained industry leadership. 

2026 Feb 4 1200 pm MDDPA 1 LW

While on the welcome speech of Mr. Mojica, 2026 MDPPA Treasurer, he noted that,  “Today’s induction ceremony is anchored to its theme with a strong statement to our  collective resolve. From the great year in 2025 wherein we have set another history of  achieving unprecedented sales targets, we look forward to another promising chapter in  the motorcycle industry.” 

2026 Feb 4 1200 pm MDDPA 10 LW

Incoming President Mr. Estrada outlined the association’s 2026 strategic roadmap,  prioritizing proactive engagement in international policy-making and rule-setting to bring the joy of mobility and comfort to the Filipino riders. His tenure will focus on intensifying road safety initiatives, expanding membership and boosting the MDPPA’s public profile.  “With the continued support of our members, the partnership and collaboration with  government agencies and the trust of the public, I am confident that we can elevate our  industry and contribute meaningfully to national progress, bringing the joy of mobility and  comfort to every Filipino Family.” 

2026 Feb 4 1200 pm MDDPA 8 LW
2026 Feb 4 1200 pm MDDPA 3 LW

Mr. Estrada further expanded the association’s mandate by introducing a focus on active  collaboration with both local and international automotive associations. A highlight of this  global outreach includes the MDPPA hosting the prestigious FAMI Conference first  quarter of this year. 

2026 Feb 4 1200 pm MDDPA 9 LW

The event was graced by distinguished guests from the government, MDPPA member companies presidents, members of the motorcycle media and key officers of MDPPA  member companies. 


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