Yamaha’s bold declaration of independence and purpose – moving beyond trends, urging riders to challenge conventions and “bleed blue” through self-expression
“Live to Defy” is Yamaha’s bold declaration of independence and purpose. It moves beyond trends, urging riders to challenge conventions and “bleed blue” through self-expression. Defined by discipline and conviction, this spirit is embodied by the New Yamaha Lexi 155. Designed for “step-up” riders who refuse to stay still, it balances premium 155cc power with functional design. To Live to Defy is to move forward with heart, breaking barriers and mastery over every everyday challenge.
Key Highlights:
- The Philosophy: It’s about having the courage to choose your own path and trusting yourself rather than fitting into expectations.
- Featured Personalities: Represented by Ruru Madrid, Mika Salamanca, and Eman Bacosa Pacquiao.
- The Product: The launch of the New Lexi 155, featuring a liquid-cooled VVA engine, Y-Connect, and a unique flat floorboard for the 155cc segment.
- Digital Integration: The introduction of the myYamaha Motor Rev PH app for rewards and tiered membership (Blue to Platinum).
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