Kia UK has ended January as the best-selling brand in the UK car market, the first month the brand has achieved this in its 30-year history.
Kia sold 10,504 units in January and achieved its highest-ever market share of 9.1 percent. This success for the Korean brand was led by the ever-popular Kia Sportage. The best-selling vehicle in the UK for the month, with 3,458 units sold. The top 10 charts also featured the Niro, which finished in third place overall with 2,372 units sold.
The fully electric e-Niro continued its sales success, finishing the month as the best-selling EV in the market. Car of the Year and the award-winning Soul EV contributed 19 percent of the brand’s total sales for the month.
The brand’s electrified range now comprises 10 models featuring either EV, Plug-in Hybrid, or Hybrid. Between them, these accounted for one-third of the brand’s sales in January, further cementing Kia as a leader in electrification.
“This is a fantastic achievement for our brand and our dealer network, who have all worked hard to deliver our award-winning model line-up to customers. These record results are partly down to us having better supply than many, but they also clearly reflect the growing demand for our brand and for our range of new cars, which we have seen progressively increase since last summer.”
– Paul Philpott, President, and CEO of Kia UK
Kia UK ended 2021 on a high, with 90,817 new car sales and a record market share of 5.5 percent. These record January sales continue the brand’s exciting and ambitious momentum.
The EV6’s first full year of sales, the all-new Sportage. And the all-new Niro family is due to be unveiled this year. These three models are expected to account for 60 percent of Kia UK’s 2022 sales.
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ARTICLE: ALEX A SOURCE: KIA PRODUCTION: J AD MEDIA
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